The past 35 years have brought massive changes to the protective coatings industry. Increasing levels of regulatory oversight and the reduction in VOC emissions are among the more obvious impacts. The industry also faced a shift in markets, as China, Dubai and other world areas made significant investments in infrastructure to support economic development.
However, change is also a reaction to the global trends occurring throughout the world: population growth, globalization/urbanization, climate change/global warming, the healthcare revolution and accelerated technology changes. All of these trends have and will continue to create new opportunities. How can our business model recognize and take advantage of these trends that create coatings opportunities?