GretagMacbeth (New Windsor, N.Y.), launched its new corporate branding initiative - the first major overhaul since the merger of Gretag and Macbeth in 1997.
"Inspired by the growing demand to simplify color management, the initiative extends GretagMacbeth's legacy for technology innovation and leverages the exceptional value associated with the GretagMacbeth name in current and emerging markets," says Tom Vacchiano, president and CEO.