Industry Forum: Effectively Marketing Your Business
For small to mid-sized industrial companies, business-to-business niche marketing can be a daunting task. Where to start? Who should we market to? Which marketing direction should we take?
To start, a company needs to review some of the basics. Think about the message you want to convey. Communicating a message should cause someone to take action. The action could be buying your product, using a service you provide, recommending or referring you to others, or changing their behavior. Marketing success is measured by when the targeted people perform the desired action you are looking for.