You need only to turn on an episode of Overhaulin' or Rides - two of my favorite shows on The Learning Channel - to know just how important an automotive paint job is. And although the cars on these programs, with their intricate designs and top-notch custom paint jobs, are not the norm for how the average vehicle on the road looks today, you do not have to be a "motor head" to appreciate a high quality paint job. As an average consumer, I can say that today's average consumer expects no less than high quality when it comes to their car's finish and that of its parts.
I caught up with a few industry experts and asked them what trends they see for automotive paint and coatings, and what their company is doing to realize them.