CLEVELAND – U.S. demand for coatings is forecast to increase 7.8 percent annually to $26.2 billion in 2015. The market is expected to expand strongly in both volume and value terms, rebounding from the declines of the recession-impacted 2005-2010 period. During this time, construction spending and manufactured goods output both fell, reducing coatings demand in the key architectural and manufacturing markets. Accelerated growth in product pricing over the period prevented more significant declines in market value.
The U.S coatings market will continue to be impacted by the trend toward sustaina-bility. Due to growing environmental concerns, the industry has been subject to increasingly stringent government regulations, which are driving coatings manufacturers to invest heavily in the development of innovative, higher-value formulations. These and other trends are presented in Paint & Coatings, a new study from The Freedonia Group Inc., a Cleveland-based industry market research firm.