Multiple Pigment Effects Showcased at EMD Chemicals’ Booth
“Breathing Life into Colors with Effects” is the theme EMD Chemicals isusingto present its effect pigments at Booth #800. Special focus is being placed on Xirallic® effect pigments for aesthetically demanding automotive coatings and architectural applications.
Shane Dreher, Director of Marketing and Technical Services at EMD Chemicals, a subsidiary of Merck KGaA, Darmstadt, Germany, says, “At the EMD Chemicals exhibition stand, coatings producers, color experts and architects will see stylings of Xirallic as well as Colorstream® and Pyrisma® in the latest color trends and effects, and have the opportunity to gain inspiration for the automotive, architecture, interior design and lifestyle sectors. In addition, visitors to the exhibition can consult our leading experts for advice on all pigment applications.”