Benjamin Moore Receives First Green Good Housekeeping Seal
NEW YORK -- Consumers have looked to Good Housekeeping for trusted advice for more than 125 years, as the magazine has crusaded for food, water and toy safety, evaluated claims, and warned readers about manufacturer deceptions. In 2009, the magazine introduced the Green Good Housekeeping Seal (GGHS), an environmental overlay to the brand's primary Seal, to help consumers choose products that are exercising environmental responsibility on a wide range of criteria.
For more than three years, the scientists and engineers at the Good Housekeeping Research Institute, the magazine's state-of-the-art product testing laboratory, have worked with Brown & Wilmanns Environmental, one of the nation's leading green consultants, as well as an Environmental Advisory Board, to develop criteria for the Green Good Housekeeping Seal, and established the Beauty and Personal Care Products, Cleaning Products, Appliances and Electronic Products, and Paper Good Products categories. Today, the magazine announced the first product to earn the Green Good Housekeeping Seal in its Paint and Coatings category, Benjamin Moore Natura in flat, eggshell and semi-gloss finishes.