BASF Designers Receive Red Dot Award for Global Color Trend Book
MÜNSTER, Germany - BASF Coatings and the design agency Are We Designer are joint winners of the “Red Dot Award: Communication Design” for the design of their global color trend book. Over 6,000 works from 43 countries were submitted in the Red Dot Award communication category. The designers at BASF Coatings impressed the jury with their unique portrayal of automotive color trends in the color trend book.
Every year, BASF Coatings publishes a limited-edition global trend book exclusively for automotive customers. Automotive designers use it as a source of information and inspiration. The trend book describes the social movements and developments researched by the designers. The resultant color trends are illustrated in the book with original coated color samples. This is the seventh time that BASF has collaborated on this book with Cologne-based design agency Are We Designer.