A significant way to attract potential buyers is by visually appealing to them. Changing a car’s shape and color has the benefit of offering a fresh new look that aligns with current trends and tastes, showcases innovation, and becomes a valuable marketing tool.
Very often the color and shape of a vehicle work synergistically to stimulate a positive consumer response and boost unit sales. The roll out of these new cars undergoes a strict process for the selection of the most attractive colors for that particular body style, which are then engineered over a lengthy period to ensure a high degree of customer satisfaction in decorating and protecting the vehicle. A key aspect of this comes from color design, which, as is the case at BASF, takes as its primary task the creation of hues, shades and effects into a harmonious combination that strikes the perfect balance between the car and color.