The global trend to reduce energy consumption undoubtedly poses many challenges for industry. How can we adapt our products and services to play a role in reducing energy consumption and associated carbon footprint? How can we use our knowledge and expertise to innovate? In the wake of a far-reaching economic recession, we also have to ask ourselves how we can do these things efficiently and with minimal risk.
These questions are becoming more urgent as legislative and environmental guidelines drive us along the path towards more efficient energy usage. In considering our response, we must also add consumer expectation to the mix. While many consumers are focused on both the cost and environmental benefits of reduced energy consumption, they may be reluctant to accept energy-reducing products that compromise other criteria such as product choice or aesthetics.