Ceresana Examines Challenges in the Printing Inks Industry
CONSTANCE, Germany - According to a new report by research firm Ceresana, Constance, Germany, the printing inks industry generated revenues of more than $20 billion in 2011. The report is titled Market Study: Printing Inks - World.
Development in modern information technology has produced a challenge for the printing ink industry. The increasing popularity of electronic media has meant that newspapers and books are read on e-readers, and information and correspondence are exchanged via the Internet. Marketing expenses are increasingly redirected towards TV, radio or Internet ads, which also contributes to the substitution of traditional print media.