Survey Identifies Drivers of Customer Satisfaction Among Paint Customers
WESTLAKE VILLAGE, CA — Application drives customer satisfaction with paint brands, while availability and courtesy of staff drives customer satisfaction with paint retailers, according to the J.D. Power and Associates2013 U.S. Interior Paint Satisfaction StudySM.
The study measures customer satisfaction with both interior paint brands and the retailers where the paint was purchased. Satisfaction with paint brands is based on evaluations from customers who purchased and applied interior paint during the past year and is measured in six key factors of the painting experience: application, product offerings, durability, price, design guides and warranty/guarantee. Satisfaction with retailers is measured across five key factors of the paint shopping and purchasing experience: facility, selection, staff, services provided and sales/promotions.