Functional Coatings Provide Untapped Business Opportunities
BOSTON – A new study by Lux Research reports that mismatched perceptions among coating developers and potential customers are slowing the market adoption of functional coatings.
“Functional coatings can significantly enhance the value proposition of the end product, but qualification time, cost and durability requirements often temper these benefits,” said Aditya Ranade, Lux Research Senior Analyst and the lead author of the report titled, Beyond Protection: Scouting for Hot Spots in the Emerging Functional Coatings Market.