Axalta Coating Systems Announces New Name for DuPont Refinish
WILMINGTON, DE - Axalta Coating Systems has unveiled a new brand name for DuPont Refinish, a leading global brand of automotive refinish systems. Cromax®, the new brand name, will be accompanied by a bold new logo that visually conveys the spirit of the brand.
Charles Shaver, Chairman and CEO of Axalta Coating Systems, commented on the new brand: “Cromax is already an established, well-known product name in our key markets. Today, we’re elevating the Cromax name to embrace a portfolio of products that together will provide our customers with choices to support them from the front of the body shop to the back.”