DALLAS – Celanese, a global technology and specialty materials company, is simplifying its brand architecture by launching a unified brand that represents the company’s multiple businesses and capabilities.
Historically, Celanese was represented by separate businesses, including: Acetate Products, Acetyl Intermediates, Advanced Fuel Technologies, Clarifoil, Emulsion Polymers, EVA Performance Polymers, Nutrinova and Ticona Engineering Polymers. Each of these names is being replaced by Celanese.