KODA Distribution Group Launches New Branding Campaign
STAMFORD, CT – Specialty chemical distributor KODA Distribution Group (KDG), Stamford, CT, is debuting a new branding campaign, complete with a new logo, tagline, website, ads and even new colors.
Although KDG has been a successful player in the chemical industry for many years, the company has maintained a low-key presence. The new marketing campaign aims to change that. Frank Bergonzi, CEO and President of KDG, explained, “For the past 18 months as CEO of KDG, I was always struck by the disparity between our high market position and our low brand recognition/branding efforts. I knew it was time for a change.”