Surrounded by a town known to embrace the visual arts, the 2013 Tank of the Year helps draw deserved attention to a blossoming community. Towering above the city of Mt. Vernon, IL, with a vivid, intricate wrap-around motif and tagline that reads, “Creativity Redefined,” this elevated water tank represents a proud town in the midst of an important change.
This water tank’s new look is part of a rebranding effort for the City of Mt. Vernon. “In 2012, the City hired an outside company to help develop a new logo,” said Bonnie Jerdon, Director of the Mt. Vernon Convention & Visitors Bureau. “We wanted to create some continuity and increase our amount of visitors.”