PERSTORP, Sweden - Chemicals company Perstorp is introducing a new business model, organizational structure and management team, in addition to a cost competitiveness program that involves eliminating 111 positions within the company. The changes are aimed at helping the company become more competitive in the face of deteriorating financial performance over the past several years.
Perstorp has defined a new business model that separates company products into the two business areas of Intermediates & Derivatives and Specialties & Solutions. To support the new business model, the company implemented a new functional organization as of January 1, 2014. The company has also appointed three new Executive Vice Presidents, recruited from the outside, to complement the current team in managing the company’s transformation. Gorm Jensen has been appointed EVP BA Intermediates & Derivatives. Joke Driessen has been appointed EVP Operations, and Wolfgang Laures is the new EVP Supply Chain.