In the coating manufacturing business, the ability to affordably produce short- to medium-run, full-color product labels can be a major competitive advantage. Manufacturers can use custom labels to test prototype products, enter the white label product sector or expand their product offering. But all of this requires the ability to affordably label products that are produced in smaller quantities.
In addition to the cost factor, expanding product reach also requires a way to produce and apply attractive labels. To effectively market paint and coating products, it’s absolutely crucial to package them attractively – professional-grade labels drive sales while a less-than-professional look can keep products on the shelf. However, many coating manufacturers find it a challenge to identify a solution that allows them to produce top-quality, full-color labels affordably. This article offers a look at various options.