PPG Partners with The Coatings Alliance to Produce C2 Paint Brand, Expand Distribution
PITTSBURGH - PPG Industries’ North American architectural coatings business has taken a minority equity position in The Coatings Alliance LLC (TCA), a cooperative of 42 paint dealers in the United States and Canada. TCA is based in Buffalo, NY. Financial terms were not disclosed.
PPG will become the exclusive paint manufacturer for TCA, producing the TCA-owned C2 Paint brand. Under the agreement, PPG will also act as an independent sales representative for C2 Paint to independent paint and decorating retailers throughout North America.