Visitors to Booth 1505 can explore how BASF chemistry can enhance coatings formulations. BASF is showcasing its technologies and product offerings in three main areas: architectural coatings and furniture and flooring, industrial and agricultural and construction equipment coatings, and automotive coatings. These offerings help customers learn how BASF’s broad portfolio delivers sustainable solutions across the coatings market. The showcase is being enhanced through digital media and product examples that customers can see and touch.
“Our focus at the American Coatings Show is not on individual products, but rather BASF’s ability to deliver versatile, customized solutions to coatings formulators, based on their needs,” said Derek Fairclough, Senior Vice President, Dispersions and Pigments, for BASF in North America. “Our application know-how and our broad portfolio can help our customers to be more successful.”