SAO PAULO, Brazil - Arkema Coating Resins, a business unit of Arkema, has introduced its ENCOR® brand of latex binders for formulators in Brazil. The products, which will be immediately available and produced locally in Brazil, include ENCOR 726, ENCOR 726 Plus and ENCOR 1243 latexes.
“The introduction of the ENCOR brand is an important step in our growth in Brazil and the rest of South America,” said Eric Kaiser, Americas Business Director for Arkema Coating Resins. “ENCOR products are recognized globally for advanced technology, as well as consistency in product quality and performance.”