According to a pre-conference survey among attendees of the American Coatings Conference, waterborne technology is seen as the most important future technology in the coatings industry. 44% of respondents voted for this technology, while approximately 30% considered functional/smart coatings as the most important.
Other questions centered around sustainability. 63% of those surveyed think that sustainability is important, and nearly 15% think it is indispensible. And when asked if they are in favor of the development of an industry-agreed-upon methodology for measuring sustainability, 70% answered “yes”.