PPG Architectural Coatings Business Unveils U.S. Brand Strategy
PITTSBURGH – In an effort to maximize its position to serve the professional customer, PPG Industries’ architectural coatings business announced a comprehensive pro brand strategy in the United States that will leverage its brand assets in three key channels of paint distribution. The strategy includes the rebranding of its U.S. company-owned paint stores, an expanded brand and product offering through independent paint dealers, and the expansion of a pro customer program at The Home Depot. The initiatives underscore PPG’s unique position as a company with a major presence in all three distribution channels capable of supplying to the professional contractor.
“The professional customer represents approximately 60 percent of the paint purchased and applied in the United States and is an extremely important part of our business,” said Scott Sinetar, PPG Vice President, Architectural Coatings, North America. “We pride ourselves on being the best in the industry at meeting the needs of the pro, and this clarified brand alignment helps us demonstrate that position.”