LONDON - The road-marking and traffic coatings market in Europe and North America is primarily driven by the need for safer roads. Infrastructure spending, new road construction and maintenance activities significantly contribute to the demand for marking materials. As uptake surges, demand will grow for intelligent road-marking systems that communicate temperature, humidity and road conditions to a vehicle’s sensor systems.
New analysis from Frost & Sullivan, Strategic Analysis of Road-marking and Traffic Paints and Coatings Market in North America and Europe, finds that the market earned revenues of $2.23 billion in 2013 and estimates this to reach $2.62 billion in 2020. European countries will increasingly adopt performance-based markings, whereas waterborne solutions will find takers in North America.