DETROIT – This year’s BASF Coatings Color Collection 2014/2015 report, Under the Radar, predicts a new level of normality is coming as North America bounces back from the recession and society embraces the unpretentious beauty of the “flyover states.”
“Under the Radar helps car companies predict the mood of a specific region and provides exterior coating recommendations that reflect the ideals that may become popular two to three years out,” said Paul Czornij, Technical Manager for the BASF Color Excellence group. “Noting many political, societal and technological references, we realized that the ‘flyover states’ and the Rust Belt regions are becoming increasingly productive in our post-recession era.”