DuPont Survey Reports Growing Awareness of Biobased Products Among Consumers in India
HYDERBAD, India - The DuPont Green Living Survey: India, conducted by TNS Global, found that a majority of Indian consumers are familiar with green products, have confidence that green products are better for the environment, and feel that biobased ingredients enhance the desirability of a product.
DuPont commissioned the nationwide survey with an objective to better understand awareness and attitudes of Indian consumers toward green and biobased products. The survey was the third such study by the company with the first in North America (United States and Canada) and the second in China. The research took place in 12 major Indian cities with 1,270 respondents giving face-to-face interviews.