How to Achieve the PANTONE® Color of the Year 2020 on Durable Goods and Consumer Electronics

Durable goods and consumer electronics are no longer destined to be white, gray and black. In fact, consumers are moving towards more classic colors and special-effect finishes like metallics. To capitalize on this trend, brands need to bring innovative designs in new colors faster to market than ever before.

One trending color, the PANTONE Color of the Year 2020, is sure to capture the attention of durable goods and consumer electronic brands. It is a simple, timeless, elegant and enduring hue. However, PANTONE 19-4052 Classic Blue is a saturated color, which can be tricky to control in production.