Topcoat - What is Your Reason for Being?

Raison d’etre is French for “reason for being.” All business leaders and owners can ask themselves – what is our “reason for being?” Or ask that question about each product that they sell.

The task, or “reason for being,” of a topcoat is to protect the outstanding work done by others. Floor owners want their magnificent metallic epoxy, sparkling terrazzo floors, and stunning polished concrete to shine like a mirror, showing off the work of the floor artists who spent hours and hours painting and grinding it to perfection.