Sasha Novakovich is the CEO of Alchemy, an enterprise Software-as-a-Service company modernizing the $1T specialty chemicals industry. Sasha is a veteran tech industry founder and investor. She started her first tech company in 1999, made her first investment in 2007 and started investing in software for the specialty chemicals industry in 2014. Sasha holds an undergraduate degree from UC Berkeley and an MBA from Harvard Business School.
Turning Digital to Dollars in the Coatings Industry
Digital transformation has swept through many industries, creating winners and losers in each market. Think Blockbuster before Netflix, The New York Times before Google, or Hilton before Airbnb. Titans of their industries that have suffered greatly as digital-native companies have outcompeted them in the industries they helped create. This so-called ‘digital disruption’ is still in its infancy. There are many high-value legacy markets, take the speciality chemistry industry as an example, that are ripe for an awakening. While we are still at the dawn of digital in the specialty chemicals industry, organizations that are driving business decisions based on data are already seeing early signs of success and leadership. In this presentation we will demystify what digital transformation means for coatings companies, and provide actionable suggestions on how to bring digital out of the land of consultant speak and into practice.