What: FREE Webinar
Where: Online
When: On Demand Until April 23, 2021
How Additives Help Formulators Capitalize on Hot Paint Trends
Being first to market with innovations that satisfy consumer demand is essential for manufacturers looking to grow sales and increase share of wallet. Formulators must move quickly to seize new opportunities driven by architectural paint trends, as well as ensure overall product performance and brand experience are not compromised. We’ll look at two of the hottest current architectural paint trends to demonstrate how knowing which additives are chemically compatible, understanding incorporation, regulatory awareness, and predicting possible downstream impacts provide formulators with a competitive advantage.
Learning Objectives
- Discover how to match your chemistry to the right additive solution
- Learn how incorporation can affect performance and incompatibility
- Understand regulatory requirements and validate solution selection
- Predict and prevent negative downstream impacts
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