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    <copyright>© 2026 PCI Magazine</copyright>
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    <itunes:summary>



Primed with Expertise. Finished with Fresh Insight.
Brush up on the latest in coatings, inks, and adhesives with PCI's Coat It! podcast. Coat It! paints a full picture of the global paint and coatings industry one episode at a time. Whether you’re in the lab formulating the next big thing or analyzing market trends, each episode layers in expert interviews, market insights, and technical innovations to help you stay primed for success. 
Email  bassettc@bnpmedia.com to suggest guests and topics.


Listen to us on Apple Podcasts and Spotify.




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      <![CDATA[


Primed with Expertise. Finished with Fresh Insight.
Brush up on the latest in coatings, inks, and adhesives with PCI's Coat It! podcast. Coat It! paints a full picture of the global paint and coatings industry one episode at a time. Whether you’re in the lab formulating the next big thing or analyzing market trends, each episode layers in expert interviews, market insights, and technical innovations to help you stay primed for success. 
Email  bassettc@bnpmedia.com to suggest guests and topics.


Listen to us on Apple Podcasts and Spotify.




]]>
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      <guid>www.pcimag.com:225</guid>
      <title>FEVE and Polyester in One Extrusion Pass: What Changed?</title>
      <itunes:summary>
AGC Chemicals Americas researchers discuss how a co-extruded powder topcoat performed in flexibility and weathering tests, and what formulators should consider.      </itunes:summary>
      <description>
        <![CDATA[AGC Chemicals Americas researchers discuss how a co-extruded powder topcoat performed in flexibility and weathering tests, and what formulators should consider.]]>
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      <pubDate>Fri, 16 Oct 2026 13:06:29 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/10/17/Coat-It---AGC-Chemicals.mp3</link>
      <itunes:duration>17:13</itunes:duration>
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    <item>
      <guid>www.pcimag.com:223</guid>
      <title>When Coatings Innovation Moves Beyond the Formula</title>
      <itunes:summary>
PPG Associate Fellow Venkateshwarlu Kalsani discusses corrosion protection, career lessons and innovations that could change how customers apply and use coatings.      </itunes:summary>
      <description>
        <![CDATA[PPG Associate Fellow Venkateshwarlu Kalsani discusses corrosion protection, career lessons and innovations that could change how customers apply and use coatings.]]>
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      <pubDate>Thu, 08 Oct 2026 22:57:21 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/10/09/Coat-It---Kalsani-PPG.mp3</link>
      <itunes:duration>40:18</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:221</guid>
      <title>When VOC-Control Systems Start Falling Behind</title>
      <itunes:summary>
Ship &amp; Shore Environmental’s Anoosheh Oskouian explains how coatings manufacturers can evaluate aging VOC-control systems, improve capture, recover energy and plan for growth.

Sponsored By:

  
      </itunes:summary>
      <description>
        <![CDATA[Ship &amp; Shore Environmental’s Anoosheh Oskouian explains how coatings manufacturers can evaluate aging VOC-control systems, improve capture, recover energy and plan for growth.

Sponsored By:

  
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/09/23/PCI-Podcast-ShipShore-2609_400x400.webp?t=1790133288"/>
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      <pubDate>Tue, 22 Sep 2026 23:09:56 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/09/23/FINAL-Ship--Shore-Environmental-Podcast.mp3</link>
      <itunes:duration>41:46</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:220</guid>
      <title>The Enduring Innovation of LAPONITE</title>
      <itunes:summary>
From coatings to regenerative medicine: a look at the history, science, and surprising applications of LAPONITE.

Sponsored By: BYK
      </itunes:summary>
      <description>
        <![CDATA[From coatings to regenerative medicine: a look at the history, science, and surprising applications of LAPONITE.

Sponsored By: BYK
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/09/19/Neil-Grant-Headshot.webp?t=1789763193"/>
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      <pubDate>Fri, 18 Sep 2026 16:21:17 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/09/19/PCI-Coat-It-Podcast---BYK-V03.mp3</link>
      <itunes:duration>25:40</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:219</guid>
      <title>Axalta CTO Robert Roop Receives PCI’s 2026 Lifetime Achievement Award</title>
      <itunes:summary>
Dr. Robert K. Roop, senior vice president and chief technology officer at Axalta Coating Systems, reflects on a 37-year career shaped by customer-centered innovation, technical leadership, mentoring and the continued push for more sustainable coatings.

Sponsored By:

  
      </itunes:summary>
      <description>
        <![CDATA[Dr. Robert K. Roop, senior vice president and chief technology officer at Axalta Coating Systems, reflects on a 37-year career shaped by customer-centered innovation, technical leadership, mentoring and the continued push for more sustainable coatings.

Sponsored By:

  
]]>
      </description>
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      <pubDate>Wed, 16 Sep 2026 10:02:51 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/09/16/Final-Robert-Roop-Podcast.mp3</link>
      <itunes:duration>37:11</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:218</guid>
      <title>Why Sherwin-Williams Chose Celery as Its 2027 Color of the Year</title>
      <itunes:summary>
Sherwin-Williams Color Marketing Manager Ashley Banbury reveals Celery SW 6421, the unified 2027 Color of the Year for Sherwin-Williams and HGTV Home by Sherwin-Williams, and explains the cultural shifts, color pairings and practical uses behind the selection.

Sponsored By:

  
      </itunes:summary>
      <description>
        <![CDATA[Sherwin-Williams Color Marketing Manager Ashley Banbury reveals Celery SW 6421, the unified 2027 Color of the Year for Sherwin-Williams and HGTV Home by Sherwin-Williams, and explains the cultural shifts, color pairings and practical uses behind the selection.

Sponsored By:

  
]]>
      </description>
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      <pubDate>Mon, 14 Sep 2026 23:59:14 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/09/15/Final-Sherwin-Williams.mp3</link>
      <itunes:duration>19:06</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:217</guid>
      <title>Live From CTT Summit 2025: A Student’s View from the Show Floor </title>
      <itunes:summary>
Iowa State University graduate student Aneeba Chaudary shares her experience attending CTT Summit 2025 and contributing to the program as a moderator.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Iowa State University graduate student Aneeba Chaudary shares her experience attending CTT Summit 2025 and contributing to the program as a moderator.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/08/20/PCI-Podcast-CTT-3-LiveFrom-2608_400x400.webp?t=1787207498"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/08/20/Live-from-the-Floor-CTT-Summit-Podcast-3.mp3" type="audio/x-mp3" length="12577519"/>
      <pubDate>Thu, 20 Aug 2026 02:48:27 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/08/20/Live-from-the-Floor-CTT-Summit-Podcast-3.mp3</link>
      <itunes:duration>13:06</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:216</guid>
      <title>Live From CTT Summit 2025: A Chemist’s View From the Show Floor </title>
      <itunes:summary>
LSU’s Dr. John Pojman discusses his company and shares his first impressions of CTT Summit as both an attendee and exhibitor.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[LSU’s Dr. John Pojman discusses his company and shares his first impressions of CTT Summit as both an attendee and exhibitor.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/08/19/PCI-Podcast-CTT-2-LiveFrom-2608_400x400.webp?t=1787116482"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/08/19/Life-from-CTT-Summit-2025-Podcast-2.mp3" type="audio/x-mp3" length="24425280"/>
      <pubDate>Wed, 19 Aug 2026 01:08:40 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/08/19/Life-from-CTT-Summit-2025-Podcast-2.mp3</link>
      <itunes:duration>10:10</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:215</guid>
      <title>Live From CTT Summit 2025: A View From the Show Floor</title>
      <itunes:summary>
Two Tremco CPG representatives join PCI live from CTT Summit 2025 to discuss the conversations, connections and takeaways shaping their show experience.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Two Tremco CPG representatives join PCI live from CTT Summit 2025 to discuss the conversations, connections and takeaways shaping their show experience.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/08/18/PCI-Podcast-CTT-1-LiveFrom-2608-400x400.webp?t=1787013557"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/08/18/Final-CTT-2025-Podcast-1.m4a" type="audio/x-mp3" length="9376276"/>
      <pubDate>Mon, 17 Aug 2026 20:28:14 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/08/18/Final-CTT-2025-Podcast-1.m4a</link>
      <itunes:duration>6:27</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:214</guid>
      <title>How Polymer Design Shapes Exterior Coating Durability</title>
      <itunes:summary>
Dow researchers Zofia Siwicka and Sipei Zhang explain how core–shell morphology, functional monomers and polymer–pigment interactions support longer-lasting exterior coatings.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Dow researchers Zofia Siwicka and Sipei Zhang explain how core–shell morphology, functional monomers and polymer–pigment interactions support longer-lasting exterior coatings.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/08/04/PCI-Podcast-Dow-2607-400x400.webp?t=1785850536"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/08/04/PCI-Coat-It-Podcast---Dow.mp3" type="audio/x-mp3" length="29669033"/>
      <pubDate>Tue, 04 Aug 2026 09:33:24 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/08/04/PCI-Coat-It-Podcast---Dow.mp3</link>
      <itunes:duration>20:35</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:213</guid>
      <title>Inside the Global Top 10 and PCI 25, Part 2</title>
      <itunes:summary>
In part two of PCI’s rankings conversation, ChemQuest’s Crystal Morrison, Ph.D., discusses performance-driven coatings, sustainability expectations and the role of mid-sized and privately held manufacturers in the North American market.
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[In part two of PCI’s rankings conversation, ChemQuest’s Crystal Morrison, Ph.D., discusses performance-driven coatings, sustainability expectations and the role of mid-sized and privately held manufacturers in the North American market.
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast-Crystal-Morrison-Pt2.webp?t=1784841332"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast-ChemQuest-Global-10-PCI-25-Pt2.mp3" type="audio/x-mp3" length="57603840"/>
      <pubDate>Thu, 23 Jul 2026 17:12:09 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast-ChemQuest-Global-10-PCI-25-Pt2.mp3</link>
      <itunes:duration>24:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:212</guid>
      <title>Inside the Global Top 10 and PCI 25, Part 1</title>
      <itunes:summary>
ChemQuest’s Crystal Morrison, Ph.D., joins PCI for part one of a rankings conversation focused on the industry signals behind the 2026 Global Top 10 and PCI 25, including scale, portfolio reshaping, consolidation and where coatings companies are creating value.
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[ChemQuest’s Crystal Morrison, Ph.D., joins PCI for part one of a rankings conversation focused on the industry signals behind the 2026 Global Top 10 and PCI 25, including scale, portfolio reshaping, consolidation and where coatings companies are creating value.
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast-Crystal-Morrison.webp?t=1784132033"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast-ChemQuest-Global-10-PCI-25.mp3" type="audio/x-mp3" length="57603840"/>
      <pubDate>Wed, 15 Jul 2026 12:12:03 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast-ChemQuest-Global-10-PCI-25.mp3</link>
      <itunes:duration>24:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:210</guid>
      <title>How Paint Brands and Retailers Earn Consumer Trust </title>
      <itunes:summary>
JD Power’s Michael Taylor explains how research, retailer expertise and product performance shape paint buyer trust in the 2026 U.S. Paint Satisfaction Study.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[JD Power’s Michael Taylor explains how research, retailer expertise and product performance shape paint buyer trust in the 2026 U.S. Paint Satisfaction Study.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/06/30/PCI-Podcast-JDPower-2606-400x400.webp?t=1782823984"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---JD-Power.mp3" type="audio/x-mp3" length="26787425"/>
      <pubDate>Tue, 30 Jun 2026 08:52:08 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---JD-Power.mp3</link>
      <itunes:duration>18:35</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:209</guid>
      <title>Why Corrosion Protection is Becoming a Value Driver</title>
      <itunes:summary>
Jorrit van Rijn of AkzoNobel shares why corrosion is moving beyond maintenance, where hidden costs add up and how powder coatings support longer service life.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Jorrit van Rijn of AkzoNobel shares why corrosion is moving beyond maintenance, where hidden costs add up and how powder coatings support longer service life.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/06/30/PCI-Podcast-AzkoNobel-2606-400x400.webp?t=1782818868"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/06/30/Final-PCI-Coat-It-Podcast---AkzoNobel.mp3" type="audio/x-mp3" length="41138193"/>
      <pubDate>Tue, 30 Jun 2026 07:17:47 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/2026/06/30/Final-PCI-Coat-It-Podcast---AkzoNobel.mp3</link>
      <itunes:duration>28:32</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:208</guid>
      <title>How Siltech Connects Silicone Chemistry to Coatings Performance</title>
      <itunes:summary>
The Siltech team explains how silicone additives move beyond surface effects, where PFAS replacement is progressing and why formulation-specific testing matters.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[The Siltech team explains how silicone additives move beyond surface effects, where PFAS replacement is progressing and why formulation-specific testing matters.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/06/25/PCI-Podcast-Siltech-2606-400x400.webp?t=1782391253"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---Siltech.mp3" type="audio/x-mp3" length="56574569"/>
      <pubDate>Thu, 25 Jun 2026 08:40:11 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---Siltech.mp3</link>
      <itunes:duration>39:16</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:207</guid>
      <title>Coating Failures Often Begin Long Before the Coating Is Applied</title>
      <itunes:summary>
Titan Abrasive Systems President Brandon Acker discusses overlooked blasting variables, hidden contamination and surface preparation issues tied to coating failure.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Titan Abrasive Systems President Brandon Acker discusses overlooked blasting variables, hidden contamination and surface preparation issues tied to coating failure.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/06/16/PCI-Podcast-Titan-2606-400x400.webp?t=1781618128"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---Titan-Abrasives.mp3" type="audio/x-mp3" length="26681800"/>
      <pubDate>Tue, 16 Jun 2026 09:54:45 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---Titan-Abrasives.mp3</link>
      <itunes:duration>18:31</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:206</guid>
      <title>Nearly 100 Years Later, CIL Is Rebuilding Around the Canadian Paint Market</title>
      <itunes:summary>
CIL’s co-presidents discuss rebuilding the company as a standalone Canadian business and investing around local market needs.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[CIL’s co-presidents discuss rebuilding the company as a standalone Canadian business and investing around local market needs.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/06/09/PCI-Podcast-CIL-2606-400x400.webp?t=1781012688"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---CIL.mp3" type="audio/x-mp3" length="33785967"/>
      <pubDate>Tue, 09 Jun 2026 09:43:25 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---CIL.mp3</link>
      <itunes:duration>23:27</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:205</guid>
      <title>Canadian Coatings Association Expands Its Role Beyond Regulatory Response</title>
      <itunes:summary>
CCA President and CEO Dave Carey discusses advocacy, regulatory priorities and growing collaboration across the Canadian coatings industry.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[CCA President and CEO Dave Carey discusses advocacy, regulatory priorities and growing collaboration across the Canadian coatings industry.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/06/03/PCI-Podcast-CCA-2606-400x400.webp?t=1780512049"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---CCA.mp3" type="audio/x-mp3" length="57114512"/>
      <pubDate>Wed, 03 Jun 2026 14:39:49 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---CCA.mp3</link>
      <itunes:duration>39:39</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:204</guid>
      <title>Freight Pressure and Rail Uncertainty Continue to Ripple Through the Coatings Supply Chain</title>
      <itunes:summary>
ACD President Eric Byer discusses shipping surcharges, rail consolidation concerns and the supply chain pressures affecting coatings manufacturers.      </itunes:summary>
      <description>
        <![CDATA[ACD President Eric Byer discusses shipping surcharges, rail consolidation concerns and the supply chain pressures affecting coatings manufacturers.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/05/26/PCI-Podcast-ACD-2605-400x400.webp?t=1779799474"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---ACD.mp3" type="audio/x-mp3" length="32052713"/>
      <pubDate>Tue, 26 May 2026 08:43:03 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---ACD.mp3</link>
      <itunes:duration>22:15</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:203</guid>
      <title>Why Plant Hygiene Drives Product Quality and Preservation Performance</title>
      <itunes:summary>
An Arxada expert discusses microbial control, biofilms and why proactive hygiene programs now play a larger role in coatings preservation strategies.Use biocides safely. Review and follow all product safety instructions. All product information corresponds to Arxada's knowledge on the subject at the date of publication, but Arxada makes no warranty as to its accuracy or completeness and Arxada assumes no obligation to update it. Product information is intended for use by recipients experienced and knowledgeable in the field, who are capable of and responsible for independently determining the suitability of ingredients for intended uses and to ensure their compliance with applicable law. All trademarks belong to Arxada or its affiliates or to their respective third parties and are used here only for informational purposes. © 2026 Arxada.  
      </itunes:summary>
      <description>
        <![CDATA[An Arxada expert discusses microbial control, biofilms and why proactive hygiene programs now play a larger role in coatings preservation strategies.Use biocides safely. Review and follow all product safety instructions. All product information corresponds to Arxada's knowledge on the subject at the date of publication, but Arxada makes no warranty as to its accuracy or completeness and Arxada assumes no obligation to update it. Product information is intended for use by recipients experienced and knowledgeable in the field, who are capable of and responsible for independently determining the suitability of ingredients for intended uses and to ensure their compliance with applicable law. All trademarks belong to Arxada or its affiliates or to their respective third parties and are used here only for informational purposes. © 2026 Arxada.  
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/05/19/PCI-Podcast-Arxada-Hygiene-2605-400x400.webp?t=1779217497"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---Arxada-Hygiene.mp3" type="audio/x-mp3" length="21627697"/>
      <pubDate>Tue, 19 May 2026 15:03:51 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---Arxada-Hygiene.mp3</link>
      <itunes:duration>15:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:202</guid>
      <title>Sun Chemical Advances Pigment Performance and Effect Technologies at ACS</title>
      <itunes:summary>
Live from ACS, Sun Chemical discusses evolving pigment performance, from ceramic whites for exterior durability to effect pigments and high-performance color chemistries.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Live from ACS, Sun Chemical discusses evolving pigment performance, from ceramic whites for exterior durability to effect pigments and high-performance color chemistries.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/05/07/PCI-Podcast-ACS-SunChemical-2605-400x400.webp?t=1778162337"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/ACS-Sun-Chemical-Podcast.mp3" type="audio/x-mp3" length="22801920"/>
      <pubDate>Thu, 07 May 2026 09:49:58 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/ACS-Sun-Chemical-Podcast.mp3</link>
      <itunes:duration>9:30</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:201</guid>
      <title>BYK Highlights Additives Driving Performance and PFAS-Free Coatings</title>
      <itunes:summary>
Live from ACS, BYK discusses additives shaping dirt pickup resistance, conductive coatings performance and evolving sustainability demands across coatings applications.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Live from ACS, BYK discusses additives shaping dirt pickup resistance, conductive coatings performance and evolving sustainability demands across coatings applications.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/05/07/PCI-Podcast-ACS-SunChemical-BYK-2605-400x400.webp?t=1778161490"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/ACS-BYK-Podcast.mp3" type="audio/x-mp3" length="16876800"/>
      <pubDate>Thu, 07 May 2026 09:44:09 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/ACS-BYK-Podcast.mp3</link>
      <itunes:duration>7:01</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:200</guid>
      <title>Advancing Dispersion Technology in Coatings Production</title>
      <itunes:summary>
Live from ACS, ystral highlights powder dispersion and jet stream mixing approaches improving process efficiency, energy use and formulation consistency. 
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Live from ACS, ystral highlights powder dispersion and jet stream mixing approaches improving process efficiency, energy use and formulation consistency. 
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/05/07/PCI-Podcast-ACS-ystral-2605-400x400.webp?t=1778160536"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/ystral-Podcast.mp3" type="audio/x-mp3" length="52518720"/>
      <pubDate>Thu, 07 May 2026 09:25:36 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/ystral-Podcast.mp3</link>
      <itunes:duration>21:52</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:199</guid>
      <title>Evaluating Soy-Derived Solvents in Alkyd Coatings for VOC Reduction</title>
      <itunes:summary>
Stonebridge Coatings Laboratory and OmniTech sit down with PCI to break down how soy methyl esters perform against PCBTF in alkyd systems, including VOC, corrosion and formulation tradeoffs.
      </itunes:summary>
      <description>
        <![CDATA[Stonebridge Coatings Laboratory and OmniTech sit down with PCI to break down how soy methyl esters perform against PCBTF in alkyd systems, including VOC, corrosion and formulation tradeoffs.
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/05/05/PCI-Podcast-Stonebridge-2606-400x400.webp?t=1778011848"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---Stonebridge.mp3" type="audio/x-mp3" length="24184285"/>
      <pubDate>Tue, 05 May 2026 16:09:27 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---Stonebridge.mp3</link>
      <itunes:duration>16:47</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:198</guid>
      <title>Rethinking Preservation Strategies in Waterborne Coatings</title>
      <itunes:summary>
Arxada’s Nigel Atkinson outlines how regulatory pressure and sustainability demands are changing preservation strategies in waterborne coatings.Use biocides safely. Review and follow all product safety instructions. All product information corresponds to Arxada's knowledge on the subject at the date of publication, but Arxada makes no warranty as to its accuracy or completeness and Arxada assumes no obligation to update it. Product information is intended for use by recipients experienced and knowledgeable in the field, who are capable of and responsible for independently determining the suitability of ingredients for intended uses and to ensure their compliance with applicable law. All trademarks belong to Arxada or its affiliates or to their respective third parties and are used here only for informational purposes. © 2026 Arxada.
      </itunes:summary>
      <description>
        <![CDATA[Arxada’s Nigel Atkinson outlines how regulatory pressure and sustainability demands are changing preservation strategies in waterborne coatings.Use biocides safely. Review and follow all product safety instructions. All product information corresponds to Arxada's knowledge on the subject at the date of publication, but Arxada makes no warranty as to its accuracy or completeness and Arxada assumes no obligation to update it. Product information is intended for use by recipients experienced and knowledgeable in the field, who are capable of and responsible for independently determining the suitability of ingredients for intended uses and to ensure their compliance with applicable law. All trademarks belong to Arxada or its affiliates or to their respective third parties and are used here only for informational purposes. © 2026 Arxada.
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/05/04/PCI-Podcast-Arxada-Nigel-2605-400x400.webp?t=1777905368"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---Arxada.mp3" type="audio/x-mp3" length="23577653"/>
      <pubDate>Mon, 04 May 2026 10:35:07 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---Arxada.mp3</link>
      <itunes:duration>16:21</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:197</guid>
      <title>Lifecycle Assessment Moves from Reporting to Real Decisions in Paint and Coatings </title>
      <itunes:summary>
Dow experts discuss how lifecycle assessment is shaping formulation decisions, data rigor and long-term performance tradeoffs in paint and coatings.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Dow experts discuss how lifecycle assessment is shaping formulation decisions, data rigor and long-term performance tradeoffs in paint and coatings.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/04/28/PCI-Podcast-Dow2-2605-400x400.webp?t=1777385135"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final_PCI-Coat-It-Podcast---Dow-2.mp3" type="audio/x-mp3" length="37054742"/>
      <pubDate>Tue, 28 Apr 2026 10:05:05 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final_PCI-Coat-It-Podcast---Dow-2.mp3</link>
      <itunes:duration>25:43</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:196</guid>
      <title>Rethinking Paint Manufacturing Starts with Process Control </title>
      <itunes:summary>
Ralph Wörheide explains how the smart paint factory shifts coatings manufacturing from fixing defects to controlling variation across the production process.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Ralph Wörheide explains how the smart paint factory shifts coatings manufacturing from fixing defects to controlling variation across the production process.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/04/21/PCI-Podcast-Metromation-2604-400x400.webp?t=1776786374"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---April-Metromation.mp3" type="audio/x-mp3" length="59324832"/>
      <pubDate>Tue, 21 Apr 2026 11:45:15 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---April-Metromation.mp3</link>
      <itunes:duration>41:11</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:195</guid>
      <title>Cure-on-Demand Coatings: From Clock Reactions to Real-World Applications</title>
      <itunes:summary>
Dr. John Pojman of Louisiana State University explains cure-on-demand systems, including photopolymerization and water-activated chemistries, and where these emerging approaches could fit in coatings formulation workflows.
Learn about Dr. Pojman’s upcoming Paint and Coatings Academy course on 4/23/26.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Dr. John Pojman of Louisiana State University explains cure-on-demand systems, including photopolymerization and water-activated chemistries, and where these emerging approaches could fit in coatings formulation workflows.
Learn about Dr. Pojman’s upcoming Paint and Coatings Academy course on 4/23/26.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/04/15/PCI-Podcast-DrJohnAPojman-2604-400x400.webp?t=1776268810"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---John-Pojman.mp3" type="audio/x-mp3" length="39221342"/>
      <pubDate>Wed, 15 Apr 2026 11:59:24 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---John-Pojman.mp3</link>
      <itunes:duration>27:13</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:194</guid>
      <title>Architectural Resin Strategy: Balancing Performance, Durability and Sustainability</title>
      <itunes:summary>
Dow’s Kate Davis, North America Field Marketing Manager, and Stan Brownell, Principal Research Scientist, discuss resin design, performance tradeoffs and sustainability in architectural coatings.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Dow’s Kate Davis, North America Field Marketing Manager, and Stan Brownell, Principal Research Scientist, discuss resin design, performance tradeoffs and sustainability in architectural coatings.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/04/07/PCI-Podcast-Dow-2604-400x400.webp?t=1775587292"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---Dow.mp3" type="audio/x-mp3" length="39681456"/>
      <pubDate>Tue, 07 Apr 2026 14:40:20 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/Final-PCI-Coat-It-Podcast---Dow.mp3</link>
      <itunes:duration>27:32</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:193</guid>
      <title>Dry Electrode Coating: Promise, Scale-Up Challenges and What Comes Next </title>
      <itunes:summary>
Industry experts discuss the rise of dry electrode coating, its potential cost and footprint advantages and the technical barriers still limiting large-scale adoption.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Industry experts discuss the rise of dry electrode coating, its potential cost and footprint advantages and the technical barriers still limiting large-scale adoption.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/03/24/PCI-Podcast-Durr-2-2603-400x400.webp?t=1774368632"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Podcast-Durr-Pt-2-Mixdown-1.mp3" type="audio/x-mp3" length="27078770"/>
      <pubDate>Tue, 24 Mar 2026 13:07:08 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Podcast-Durr-Pt-2-Mixdown-1.mp3</link>
      <itunes:duration>18:48</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:192</guid>
      <title>Automation, AI and the Data Gap Behind Viscosity in Coatings</title>
      <itunes:summary>
Michael Bonner of Saint Clair Systems previews MAX, connecting automation, AI readiness and why viscosity control remains a critical blind spot in coatings processes.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Michael Bonner of Saint Clair Systems previews MAX, connecting automation, AI readiness and why viscosity control remains a critical blind spot in coatings processes.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/03/24/PCI-Podcast-SaintClair-2604-400x400.webp?t=1774371775"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Podcast-Saint-Clair-Systems-Mixdown-1.mp3" type="audio/x-mp3" length="35581483"/>
      <pubDate>Tue, 24 Mar 2026 12:57:04 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Podcast-Saint-Clair-Systems-Mixdown-1.mp3</link>
      <itunes:duration>24:42</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:190</guid>
      <title>Why Wet Coating Still Dominates Lithium-Ion Battery Electrode Manufacturing</title>
      <itunes:summary>
Dürr experts explain why wet coating remains the process of record for lithium-ion electrodes and where innovation continues in scale, cost and sustainability.
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Dürr experts explain why wet coating remains the process of record for lithium-ion electrodes and where innovation continues in scale, cost and sustainability.
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/03/17/PCI-Podcast-Durr-1-2603-400x400.webp?t=1773751582"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---March-Durr-Part-1.mp3" type="audio/x-mp3" length="22707920"/>
      <pubDate>Tue, 17 Mar 2026 08:43:57 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---March-Durr-Part-1.mp3</link>
      <itunes:duration>15:45</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:189</guid>
      <title>Low-Odor Paint and Indoor Air Quality: Inside Benjamin Moore’s Certified Coatings </title>
      <itunes:summary>
Benjamin Moore and Allergy Standards experts explain how interior paint is tested for odor, VOC emissions and asthma and allergy friendly certification.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Benjamin Moore and Allergy Standards experts explain how interior paint is tested for odor, VOC emissions and asthma and allergy friendly certification.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/03/10/PCI-Podcast-BenjaminMoore-2603-400x400.webp?t=1773151474"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---Benjamin-Moore-V03.mp3" type="audio/x-mp3" length="72517775"/>
      <pubDate>Tue, 10 Mar 2026 09:57:10 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---Benjamin-Moore-V03.mp3</link>
      <itunes:duration>50:20</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:188</guid>
      <title>Why Coatings Matter in the Shift to Smart Manufacturing </title>
      <itunes:summary>
At the upcoming Manufacturing and Automation eXchange event, PPG’s Calum Munro will examine how coatings, adhesives and sealants shape productivity, sustainability and the evolution from Industry 4.0 to 5.0.Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[At the upcoming Manufacturing and Automation eXchange event, PPG’s Calum Munro will examine how coatings, adhesives and sealants shape productivity, sustainability and the evolution from Industry 4.0 to 5.0.Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/03/03/PCI-Podcast-PPG-2602-400x400.webp?t=1772556910"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---MAX_PPG.mp3" type="audio/x-mp3" length="24781038"/>
      <pubDate>Tue, 03 Mar 2026 11:49:16 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/2026/PCI-Coat-It-Podcast---MAX_PPG.mp3</link>
      <itunes:duration>17:11</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:187</guid>
      <title>Inside California Paints’ 2026 Color of the Year Process</title>
      <itunes:summary>
A behind-the-scenes look at how California Paints researches, evaluates and selects its 2026 Color of the Year, from data inputs to long-term relevance.
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[A behind-the-scenes look at how California Paints researches, evaluates and selects its 2026 Color of the Year, from data inputs to long-term relevance.
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/02/24/PCI-Podcast-CaliforniaPaints-2602-400x400.webp?t=1771944355"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---California-Paints.mp3" type="audio/x-mp3" length="27353150"/>
      <pubDate>Tue, 24 Feb 2026 09:44:02 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---California-Paints.mp3</link>
      <itunes:duration>18:58</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:186</guid>
      <title>Industrial Coatings at a Crossroads: Markets, Innovation and the Next Phase of Formulation</title>
      <itunes:summary>
As industrial coatings manufacturers navigate uneven global demand, evolving powder and coil technologies and rising sustainability expectations, strategy is shifting. In this episode of Coat It!, Courtney Bassett speaks with Luis Fernández of PPG about how market pressures, innovation priorities and formulation AI are reshaping decision-making heading into 2026.
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[As industrial coatings manufacturers navigate uneven global demand, evolving powder and coil technologies and rising sustainability expectations, strategy is shifting. In this episode of Coat It!, Courtney Bassett speaks with Luis Fernández of PPG about how market pressures, innovation priorities and formulation AI are reshaping decision-making heading into 2026.
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/02/18/PCI-Podcast-PPG-2602-400x400.webp?t=1771424809"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---February-PPG.mp3" type="audio/x-mp3" length="40359511"/>
      <pubDate>Wed, 18 Feb 2026 09:25:04 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---February-PPG.mp3</link>
      <itunes:duration>28:01</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:185</guid>
      <title>Inside CMG’s 2027+ Color Framework for Formulators and Pigment Suppliers</title>
      <itunes:summary>
Montaha Hidefi breaks down how pigment suppliers and formulators can use CMG’s 2027+ framework to spot portfolio gaps, set R&amp;D priorities and plan ahead.

Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Montaha Hidefi breaks down how pigment suppliers and formulators can use CMG’s 2027+ framework to spot portfolio gaps, set R&amp;D priorities and plan ahead.

Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/02/11/PCI-Podcast-CMG-2-2602-400x400.webp?t=1770830397"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---CMG-Color-Forecast-Part-2.mp3" type="audio/x-mp3" length="31502254"/>
      <pubDate>Wed, 11 Feb 2026 12:19:04 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---CMG-Color-Forecast-Part-2.mp3</link>
      <itunes:duration>21:52</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:184</guid>
      <title>How CMG Builds Long-Range Color Forecasts for 2027+</title>
      <itunes:summary>
Montaha Hidefi, color archaeologist and president of Color Marketing Group, explains how CMG gathers signals, debates direction and selects key colors two years ahead.
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Montaha Hidefi, color archaeologist and president of Color Marketing Group, explains how CMG gathers signals, debates direction and selects key colors two years ahead.
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/02/03/PCI-Podcast-CMG-1-2602-400x400.webp?t=1770147963"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---CMG-Color-Forecast-Part-1.mp3" type="audio/x-mp3" length="44676554"/>
      <pubDate>Tue, 03 Feb 2026 14:45:05 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---CMG-Color-Forecast-Part-1.mp3</link>
      <itunes:duration>31:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:183</guid>
      <title>Translating PPG’s 2026 Color of the Year Across Applications</title>
      <itunes:summary>
PPG reveals its 2026 Color of the Year and explains how Secret Safari and the Parallels theme translate across products, finishes and industrial applications. 
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[PPG reveals its 2026 Color of the Year and explains how Secret Safari and the Parallels theme translate across products, finishes and industrial applications. 
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/01/23/PCI-Podcast-PPG-2-2601-Thumb-400x400.webp?t=1769188140"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---January-PPG-Part-2-V2.mp3" type="audio/x-mp3" length="24032448"/>
      <pubDate>Fri, 23 Jan 2026 12:07:52 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---January-PPG-Part-2-V2.mp3</link>
      <itunes:duration>16:41</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:182</guid>
      <title>Inside PPG’s Color Forecast Process</title>
      <itunes:summary>
Vanessa Peterson, global color styling lead for consumer products at PPG, explains how global research, cultural signals and technical insight shape color forecasting and guide formulation decisions across industries. 
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Vanessa Peterson, global color styling lead for consumer products at PPG, explains how global research, cultural signals and technical insight shape color forecasting and guide formulation decisions across industries. 
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/01/23/PCI-Podcast-PPG-1-2601-Thumb-400x400.webp?t=1769187868"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---January-PPG-Part-1-V2.mp3" type="audio/x-mp3" length="19183965"/>
      <pubDate>Fri, 23 Jan 2026 12:03:14 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---January-PPG-Part-1-V2.mp3</link>
      <itunes:duration>13:18</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:181</guid>
      <title>How Wood-Forward Design Shaped Minwax’s 2026 Color of the Year </title>
      <itunes:summary>
Lisbeth Parada, color and design lead at Minwax, explains why Special Walnut was selected as the 2026 Color of the Year and how wood finishes are shaping today’s interior design trends.

Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Lisbeth Parada, color and design lead at Minwax, explains why Special Walnut was selected as the 2026 Color of the Year and how wood finishes are shaping today’s interior design trends.

Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/01/23/PCI-Podcast-Minwax-013026-Thumb-400x400.webp?t=1769187471"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Minwax-V2.mp3" type="audio/x-mp3" length="37317312"/>
      <pubDate>Fri, 23 Jan 2026 11:57:04 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Minwax-V2.mp3</link>
      <itunes:duration>25:54</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:180</guid>
      <title>How Benjamin Moore’s Color of the Year Takes Shape</title>
      <itunes:summary>
Director of Color Marketing &amp; Development, Andrea Magno, discusses how Color of the Year research, testing and forecasting connect design signals with long-term paint and coatings performance.
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Director of Color Marketing &amp; Development, Andrea Magno, discusses how Color of the Year research, testing and forecasting connect design signals with long-term paint and coatings performance.
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2026/01/12/PCI-Podcast-BenjaminMoore-011626-400x400.webp?t=1768233282"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Benjamin-Moore-V02.mp3" type="audio/x-mp3" length="27507323"/>
      <pubDate>Mon, 12 Jan 2026 10:53:33 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Benjamin-Moore-V02.mp3</link>
      <itunes:duration>19:05</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:179</guid>
      <title>Ten Years at the Helm: A Conversation with PCI Publisher Tom Fowler</title>
      <itunes:summary>
Chief Editor Courtney Bassett sits down with longtime publisher Tom Fowler to discuss B2B leadership, industry shifts and the moments that shaped his ten years with PCI and ASI.
      </itunes:summary>
      <description>
        <![CDATA[Chief Editor Courtney Bassett sits down with longtime publisher Tom Fowler to discuss B2B leadership, industry shifts and the moments that shaped his ten years with PCI and ASI.
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/12/17/PCI-Podcast-TomFowler-1225-Web-400x400.webp?t=1766001193"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Tom.mp3" type="audio/x-mp3" length="37262628"/>
      <pubDate>Wed, 17 Dec 2025 14:52:30 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Tom.mp3</link>
      <itunes:duration>25:52</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:178</guid>
      <title>Real Conversations about the Impacts and Realities of PFAS in the Coatings Industry Episode 3</title>
      <itunes:summary>
Replacing PFAS - Together: Supplier-Manufacturer Collaboration

Wrapping up our 3 episode series, Cynthia Baricos, Vice President of Technology and Operations Research with Sheboygan Paint Company, joins Michael Goedeker from BYK to discuss PFAS changes and how they are supporting customers across the supply chain.
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Replacing PFAS - Together: Supplier-Manufacturer Collaboration

Wrapping up our 3 episode series, Cynthia Baricos, Vice President of Technology and Operations Research with Sheboygan Paint Company, joins Michael Goedeker from BYK to discuss PFAS changes and how they are supporting customers across the supply chain.
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/12/10/PCI-Podcast-BYK-1225-Web-400x400-R2.webp?t=1765379030"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---BYK-Episode-3-V02.mp3" type="audio/x-mp3" length="36153452"/>
      <pubDate>Tue, 09 Dec 2025 16:02:45 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---BYK-Episode-3-V02.mp3</link>
      <itunes:duration>25:05</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:177</guid>
      <title>Grinding Down Profits: Where Abrasive Blasting Operations Lose Efficiency</title>
      <itunes:summary>
Inefficient blasting can quietly drain production time, inflate costs, and undermine downstream coating performance. Brandon Acker breaks down where operations fail and how facilities regain control.      </itunes:summary>
      <description>
        <![CDATA[Inefficient blasting can quietly drain production time, inflate costs, and undermine downstream coating performance. Brandon Acker breaks down where operations fail and how facilities regain control.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/12/08/PCI-Podcast-TitanAbrasives-1125-Web-400x400-R1.webp?t=1765207268"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Titan-Abrasives.mp3" type="audio/x-mp3" length="31148570"/>
      <pubDate>Mon, 24 Nov 2025 09:31:26 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Titan-Abrasives.mp3</link>
      <itunes:duration>21:37</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:176</guid>
      <title>Real Conversations about the Impacts and Realities of PFAS in the Coatings Industry Episode 2</title>
      <itunes:summary>
How Suppliers are Supporting Customers and Downstream Users in a Changing PFAS Landscape

On our 2nd episode, Megan Smith, Director OHS Quality and Compliance at Dempsey Corporation, joins Michael Goedeker from BYK to discuss PFAS changes and how they are supporting customers  across the supply chain. 
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[How Suppliers are Supporting Customers and Downstream Users in a Changing PFAS Landscape

On our 2nd episode, Megan Smith, Director OHS Quality and Compliance at Dempsey Corporation, joins Michael Goedeker from BYK to discuss PFAS changes and how they are supporting customers  across the supply chain. 
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/10/15/PCI-Podcast-BYK-1025-Web-400x400.webp?t=1760559918"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---BYK-Episode-2-V03.mp3" type="audio/x-mp3" length="23581023"/>
      <pubDate>Wed, 15 Oct 2025 16:20:03 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---BYK-Episode-2-V03.mp3</link>
      <itunes:duration>16:21</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:175</guid>
      <title>Pittsburgh Paints CEO Reflects on First 150 Days at the Helm</title>
      <itunes:summary>
What does it take to steer a newly independent coatings company through its first 150 days? Pittsburgh Paints Co. CEO Brian Carson opens up about customer conversations, internal lessons learned and the bold moves PPC is making to serve painters, retailers and dealers. Tune in for an inside look at where the company is headed next.
      </itunes:summary>
      <description>
        <![CDATA[What does it take to steer a newly independent coatings company through its first 150 days? Pittsburgh Paints Co. CEO Brian Carson opens up about customer conversations, internal lessons learned and the bold moves PPC is making to serve painters, retailers and dealers. Tune in for an inside look at where the company is headed next.
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/10/08/Brian-Carson-Thumbnail.webp?t=1759933517"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/Final-Brian-Carson-PPC-podcast.mp3" type="audio/x-mp3" length="36954313"/>
      <pubDate>Wed, 08 Oct 2025 10:22:27 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/Final-Brian-Carson-PPC-podcast.mp3</link>
      <itunes:duration>25:39</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:174</guid>
      <title>Real Conversations about the Impacts and Realities of PFAS in the Coatings Industry</title>
      <itunes:summary>
A practical look at PFAS from a legal and compliance perspective.Tara Jacola, Vice President, Solutions Advising; and Terry Wells, Director, Chemical Compliance, at 3E, together with Michael Goedeker from BYK join us on this episode to cover key challenges, what to watch for, and how companies of all sizes can prepare for what’s aheadSponsored By:      </itunes:summary>
      <description>
        <![CDATA[A practical look at PFAS from a legal and compliance perspective.Tara Jacola, Vice President, Solutions Advising; and Terry Wells, Director, Chemical Compliance, at 3E, together with Michael Goedeker from BYK join us on this episode to cover key challenges, what to watch for, and how companies of all sizes can prepare for what’s aheadSponsored By:]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/09/25/byk-coat-it.webp?t=1758820508"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---BYK-Episode-1-V05.mp3" type="audio/x-mp3" length="29307463"/>
      <pubDate>Wed, 24 Sep 2025 13:02:52 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---BYK-Episode-1-V05.mp3</link>
      <itunes:duration>20:19</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:173</guid>
      <title>How Will Regulatory Pressure Reshape the Coatings Supply Chain?</title>
      <itunes:summary>
ACD’s Brian Callahan joins Coat It! to break down Superfund taxes, OSHA updates, and regulatory ripple effects on coatings.      </itunes:summary>
      <description>
        <![CDATA[ACD’s Brian Callahan joins Coat It! to break down Superfund taxes, OSHA updates, and regulatory ripple effects on coatings.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/09/25/regulations-coati-it.webp?t=1758820623"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast-ACD.mp3" type="audio/x-mp3" length="57572717"/>
      <pubDate>Mon, 22 Sep 2025 16:49:16 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast-ACD.mp3</link>
      <itunes:duration>39:58</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:172</guid>
      <title>PCI Honors Industry Leader with 2025 Lifetime Achievement Award </title>
      <itunes:summary>
Join this episode to hear from Patrick O’Neill, PPG’s Global Synthesis Director and 2025 PCI Lifetime Achievement Award winner, as he reflects on innovation and leadership.       </itunes:summary>
      <description>
        <![CDATA[Join this episode to hear from Patrick O’Neill, PPG’s Global Synthesis Director and 2025 PCI Lifetime Achievement Award winner, as he reflects on innovation and leadership. ]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/08/28/PCI-Podcast-Template.webp?t=1756402021"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Lifetime-Achievement-Award-Winner-V02.mp3" type="audio/x-mp3" length="30186027"/>
      <pubDate>Thu, 28 Aug 2025 13:25:39 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Lifetime-Achievement-Award-Winner-V02.mp3</link>
      <itunes:duration>20:57</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:171</guid>
      <title>Breaking Down the 2025 PCI 25 and Global Top 10 Rankings</title>
      <itunes:summary>
From widening leads to mid-market shakeups, this episode unpacks key business moves and takeaways from the 2025 PCI 25 and Global Top 10 rankings. Read the full rankings in the July eBook after listening.       </itunes:summary>
      <description>
        <![CDATA[From widening leads to mid-market shakeups, this episode unpacks key business moves and takeaways from the 2025 PCI 25 and Global Top 10 rankings. Read the full rankings in the July eBook after listening. ]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/08/11/July-2025-Podcast-Thumbnail.webp?t=1754918743"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---PCI25-and-Global-Top-10.mp3" type="audio/x-mp3" length="13580611"/>
      <pubDate>Mon, 11 Aug 2025 09:24:16 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---PCI25-and-Global-Top-10.mp3</link>
      <itunes:duration>9:25</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:170</guid>
      <title>Can Paint Performance Films Replace Liquid Coatings?</title>
      <itunes:summary>
The ChemQuest Group’s Dr. Vickie Scarborough joins the podcast to explore how paint films are disrupting traditional coatings markets.      </itunes:summary>
      <description>
        <![CDATA[The ChemQuest Group’s Dr. Vickie Scarborough joins the podcast to explore how paint films are disrupting traditional coatings markets.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/07/03/Victoria-Scarborough.webp?t=1751570638"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Paint-Film.mp3" type="audio/x-mp3" length="36232583"/>
      <pubDate>Thu, 03 Jul 2025 15:22:43 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Paint-Film.mp3</link>
      <itunes:duration>25:09</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:169</guid>
      <title>Cooling Paint to Slash Energy Costs</title>
      <itunes:summary>
SRI has developed an advanced cooling paint that passively reduces surface temperatures by reflecting solar radiation and emitting heat back into space. This technology is poised to transform how corporations, cities and consumers manage thermal regulation without energy consumption.      </itunes:summary>
      <description>
        <![CDATA[SRI has developed an advanced cooling paint that passively reduces surface temperatures by reflecting solar radiation and emitting heat back into space. This technology is poised to transform how corporations, cities and consumers manage thermal regulation without energy consumption.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/05/09/pci-pod.webp?t=1746797792"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---SRI.mp3" type="audio/x-mp3" length="25655472"/>
      <pubDate>Wed, 07 May 2025 09:11:28 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---SRI.mp3</link>
      <itunes:duration>17:48</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:168</guid>
      <title>Revolutionizing Finishing for EVs with Next-Gen Powder Coatings</title>
      <itunes:summary>
Nathan Biller of ChemQuest discusses how advancements in powder coatings are keeping pace with — and helping drive — the electric vehicle revolution.      </itunes:summary>
      <description>
        <![CDATA[Nathan Biller of ChemQuest discusses how advancements in powder coatings are keeping pace with — and helping drive — the electric vehicle revolution.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/04/10/Biller-Nathan-400.webp?t=1744289384"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Powder-Coating.mp3" type="audio/x-mp3" length="22271338"/>
      <pubDate>Thu, 10 Apr 2025 08:49:18 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Powder-Coating.mp3</link>
      <itunes:duration>15:27</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:167</guid>
      <title>Challenges and Innovations in Microbial Control</title>
      <itunes:summary>
Biocides play a vital role in performance and durability. But with increasing regulatory scrutiny, environmental concerns and the push for more sustainable solutions, the landscape of biocide use is rapidly evolving. Nigel Atkinson, Arxada’s Vice President, Paints and Coatings, joins our podcast to discuss these challenges, and the new innovations that are emerging in light of them.Use biocides safely. Always read the label and product information before use, available at arxada.com.  2025 Arxada      </itunes:summary>
      <description>
        <![CDATA[Biocides play a vital role in performance and durability. But with increasing regulatory scrutiny, environmental concerns and the push for more sustainable solutions, the landscape of biocide use is rapidly evolving. Nigel Atkinson, Arxada’s Vice President, Paints and Coatings, joins our podcast to discuss these challenges, and the new innovations that are emerging in light of them.Use biocides safely. Always read the label and product information before use, available at arxada.com.  2025 Arxada]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/03/20/Headshot-Nigel-Atkinson-%281%29.webp?t=1742477684"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Arxada.mp3" type="audio/x-mp3" length="13354270"/>
      <pubDate>Thu, 20 Mar 2025 09:34:17 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Arxada.mp3</link>
      <itunes:duration>9:15</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:166</guid>
      <title>Advancing Marine Coatings for Sustainability and Compliance</title>
      <itunes:summary>
Jotun’s Regulatory Affairs Manager for Hull Performance Petter Korslund discusses regulatory challenges, biofouling innovations and sustainability trends shaping the future of marine coatings and global shipping.      </itunes:summary>
      <description>
        <![CDATA[Jotun’s Regulatory Affairs Manager for Hull Performance Petter Korslund discusses regulatory challenges, biofouling innovations and sustainability trends shaping the future of marine coatings and global shipping.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/03/13/Petter-Korslund.webp?t=1741894733"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Jotun.mp3" type="audio/x-mp3" length="45765394"/>
      <pubDate>Thu, 13 Mar 2025 15:37:55 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Jotun.mp3</link>
      <itunes:duration>31:46</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:165</guid>
      <title>Navigating Materials of Concern: PCI Magazine Tackles a Major Industry Trend</title>
      <itunes:summary>
PCI Magazine unpacks the coatings industry’s response to materials of concern, from PFAS regulations to innovative alternatives, in this must-hear episode.
      </itunes:summary>
      <description>
        <![CDATA[PCI Magazine unpacks the coatings industry’s response to materials of concern, from PFAS regulations to innovative alternatives, in this must-hear episode.
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2025/01/31/both-400-%281%29.webp?t=1738352780"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Materials-of-Concern.mp3" type="audio/x-mp3" length="10155295"/>
      <pubDate>Fri, 31 Jan 2025 14:45:26 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Materials-of-Concern.mp3</link>
      <itunes:duration>7:02</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:164</guid>
      <title>Arkema Coating Leaders Discuss Decarbonizing the Coating Supply Chain</title>
      <itunes:summary>
PCI editor Kristin Johansson discusses trends in sustainability with Arkema experts Hélène Pernot and Chris Miller.
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[PCI editor Kristin Johansson discusses trends in sustainability with Arkema experts Hélène Pernot and Chris Miller.
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/11/27/arkema-hs200.webp?t=1732724201"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Arkema-V02.mp3" type="audio/x-mp3" length="41809152"/>
      <pubDate>Wed, 27 Nov 2024 10:02:42 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Arkema-V02.mp3</link>
      <itunes:duration>29:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:163</guid>
      <title>Next-Gen Acrylic Polymers: Innovating to Tackle Coatings Industry Challenges</title>
      <itunes:summary>
Listen to PCI and EPS discuss the trends and challenges shaping the coatings industry and learn more about recent polymer innovations from EPS. 
Sponsored By:
      </itunes:summary>
      <description>
        <![CDATA[Listen to PCI and EPS discuss the trends and challenges shaping the coatings industry and learn more about recent polymer innovations from EPS. 
Sponsored By:
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/11/26/Robert-Sandoval.webp?t=1732631785"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---EPS.mp3" type="audio/x-mp3" length="44528904"/>
      <pubDate>Tue, 26 Nov 2024 09:35:16 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---EPS.mp3</link>
      <itunes:duration>30:54</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:162</guid>
      <title>Driving Innovation, Sustainability, and Collaboration: Insights from Azelis Americas CASE Leaders</title>
      <itunes:summary>
An engaging conversation with Shiona Stewart, Jessica Silva, and Jack Tilley of Azelis Americas CASE. Explore how strategic partnerships, advanced lab capabilities, and cutting-edge digital platforms are shaping the future of the coatings industry while addressing sustainability and evolving customer needs.      </itunes:summary>
      <description>
        <![CDATA[An engaging conversation with Shiona Stewart, Jessica Silva, and Jack Tilley of Azelis Americas CASE. Explore how strategic partnerships, advanced lab capabilities, and cutting-edge digital platforms are shaping the future of the coatings industry while addressing sustainability and evolving customer needs.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/11/21/Headshots.webp?t=1732197840"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Azelis.mp3" type="audio/x-mp3" length="27059294"/>
      <pubDate>Thu, 21 Nov 2024 09:02:36 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Azelis.mp3</link>
      <itunes:duration>18:46</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:161</guid>
      <title>Port Strike Suspended: What’s Next for Chemicals?</title>
      <itunes:summary>
The ILA and USMX have reached a temporary agreement. ACD President Eric Byer shares what’s next for the chemical supply chain.      </itunes:summary>
      <description>
        <![CDATA[The ILA and USMX have reached a temporary agreement. ACD President Eric Byer shares what’s next for the chemical supply chain.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/10/04/Byer-400.webp?t=1728062586"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Dock-Strike-Ep-2.mp3" type="audio/x-mp3" length="9131791"/>
      <pubDate>Fri, 04 Oct 2024 14:59:08 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Dock-Strike-Ep-2.mp3</link>
      <itunes:duration>6:20</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:160</guid>
      <title>Port Strike Disrupts Chemical Supply Chain</title>
      <itunes:summary>
Hear how the dock strike could impact the paint and coatings industry. ACD President Eric Byer discusses what industry professionals are doing.      </itunes:summary>
      <description>
        <![CDATA[Hear how the dock strike could impact the paint and coatings industry. ACD President Eric Byer discusses what industry professionals are doing.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/10/04/Byer-400.webp?t=1728062586"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Dock-Strike-Ep-1.mp3" type="audio/x-mp3" length="20540627"/>
      <pubDate>Fri, 04 Oct 2024 13:22:45 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Dock-Strike-Ep-1.mp3</link>
      <itunes:duration>14:15</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:159</guid>
      <title>PCI Honors Industry Leader with 2024 Lifetime Achievement Award</title>
      <itunes:summary>
Join this episode to learn about Joanne Hardy, PCI’s 2024 PCI Lifetime Achievement Award winner. Joanne, who retired from Axalta Coating Systems in late 2023, discusses her career experiences, her research, favorite projects, and outlook for the coatings industry.      </itunes:summary>
      <description>
        <![CDATA[Join this episode to learn about Joanne Hardy, PCI’s 2024 PCI Lifetime Achievement Award winner. Joanne, who retired from Axalta Coating Systems in late 2023, discusses her career experiences, her research, favorite projects, and outlook for the coatings industry.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/09/05/Joanne-Hardy-headshot.webp?t=1725541924"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Lifetime-Achievement-Award-winner.mp3" type="audio/x-mp3" length="27067289"/>
      <pubDate>Thu, 05 Sep 2024 09:11:23 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Lifetime-Achievement-Award-winner.mp3</link>
      <itunes:duration>18:47</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:158</guid>
      <title>An Inside Look at the Global Top 10 and PCI 25 </title>
      <itunes:summary>
Learn how PCI's Editors compile our annual rankings of the top coatings manufacturers, how the rankings have changed through the years, the five main trends that we're seeing in the industry, and key takeaways from this year's rankings.      </itunes:summary>
      <description>
        <![CDATA[Learn how PCI's Editors compile our annual rankings of the top coatings manufacturers, how the rankings have changed through the years, the five main trends that we're seeing in the industry, and key takeaways from this year's rankings.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/07/12/both-400.webp?t=1720797493"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Global-Top-10.mp3" type="audio/x-mp3" length="13823839"/>
      <pubDate>Fri, 12 Jul 2024 11:17:14 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Global-Top-10.mp3</link>
      <itunes:duration>9:35</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:157</guid>
      <title>From Making Paint in the Kitchen, to Becoming a Major DIY Paint Manufacturer</title>
      <itunes:summary>
Heirloom Traditions Paint recently acquired Kelley Technical Coatings. Tune in as company founder, Paula Blankenship, discusses the evolution of her company, her goals for the business, trends driving R&amp;D, and her perspectives on being a woman owner of a coatings manufacturing company.      </itunes:summary>
      <description>
        <![CDATA[Heirloom Traditions Paint recently acquired Kelley Technical Coatings. Tune in as company founder, Paula Blankenship, discusses the evolution of her company, her goals for the business, trends driving R&amp;D, and her perspectives on being a woman owner of a coatings manufacturing company.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/06/17/p-blankenship.webp?t=1718631580"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast---Paula-Blankenship.mp3" type="audio/x-mp3" length="36329501"/>
      <pubDate>Mon, 17 Jun 2024 09:38:49 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast---Paula-Blankenship.mp3</link>
      <itunes:duration>25:10</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:156</guid>
      <title>What’s Unique About Silicones?</title>
      <itunes:summary>
Silicone additives provide special properties to coatings, but what exactly are they, where is R&amp;D going with these products, and how are silicone compounds a natural fit in many PFAS applications? Bob Ruckle, Global Marketing and Sales Director at Siltech, gives some quick answers to these questions, and more!      </itunes:summary>
      <description>
        <![CDATA[Silicone additives provide special properties to coatings, but what exactly are they, where is R&amp;D going with these products, and how are silicone compounds a natural fit in many PFAS applications? Bob Ruckle, Global Marketing and Sales Director at Siltech, gives some quick answers to these questions, and more!]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/05/29/bob-ruckle.webp?t=1717011923"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast---Bob-Ruckle.mp3" type="audio/x-mp3" length="10784354"/>
      <pubDate>Wed, 29 May 2024 15:44:48 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast---Bob-Ruckle.mp3</link>
      <itunes:duration>7:26</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:155</guid>
      <title>What to Look for at the ACS: Sustainable Preservation, Innovations in Biocides, and More!</title>
      <itunes:summary>
Arxada’s Nigel Atkinson, Vice President, Paints &amp; Coatings, joins our podcast to discuss what they will be showcasing at the American Coatings Show, innovations on the horizon for biocides and additives, as well as sustainability initiatives that everyone in the coatings industry can get behind.      </itunes:summary>
      <description>
        <![CDATA[Arxada’s Nigel Atkinson, Vice President, Paints &amp; Coatings, joins our podcast to discuss what they will be showcasing at the American Coatings Show, innovations on the horizon for biocides and additives, as well as sustainability initiatives that everyone in the coatings industry can get behind.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/04/15/Headshot-Nigel-Atkinson.webp?t=1713191835"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast-Arxada-Final.mp3" type="audio/x-mp3" length="17852854"/>
      <pubDate>Mon, 15 Apr 2024 10:36:11 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast-Arxada-Final.mp3</link>
      <itunes:duration>12:23</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:154</guid>
      <title>Service and Solutions: An Equipment Corporation Weighs in on Automation and Adapting in Today’s Industry</title>
      <itunes:summary>
Herman Hockmeyer, CEO of Hockmeyer joins PCI’s “Coat It” podcast to discuss insights into the paint and coatings industry past, present, and future, big picture ideas, automation in the machine industry, and more.      </itunes:summary>
      <description>
        <![CDATA[Herman Hockmeyer, CEO of Hockmeyer joins PCI’s “Coat It” podcast to discuss insights into the paint and coatings industry past, present, and future, big picture ideas, automation in the machine industry, and more.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/04/05/hh.webp?t=1712343921"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/20240404-PCI-Coat-It-Podcast---Herman-Hockmeyer.mp3" type="audio/x-mp3" length="25124208"/>
      <pubDate>Fri, 05 Apr 2024 15:01:40 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/20240404-PCI-Coat-It-Podcast---Herman-Hockmeyer.mp3</link>
      <itunes:duration>17:26</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:153</guid>
      <title>What to Watch: The Regulatory and Legislative Issues Impacting the Chemical Supply Chain</title>
      <itunes:summary>
Alliance for Chemical Distribution President and CEO Eric Byer, and Chairman of the Board Ed Boss, President and CEO of Riteks, Inc., join our Coat It! Podcast to discuss the ever-evolving legislative and regulatory landscape that impacts the chemical distribution industry and its supply chain partners like paint and coatings professionals. Be sure to listen to keep up with the updates and changes!      </itunes:summary>
      <description>
        <![CDATA[Alliance for Chemical Distribution President and CEO Eric Byer, and Chairman of the Board Ed Boss, President and CEO of Riteks, Inc., join our Coat It! Podcast to discuss the ever-evolving legislative and regulatory landscape that impacts the chemical distribution industry and its supply chain partners like paint and coatings professionals. Be sure to listen to keep up with the updates and changes!]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/04/05/beyer-ross.webp?t=1712343484"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast-ACD-Final.mp3" type="audio/x-mp3" length="57041487"/>
      <pubDate>Mon, 01 Apr 2024 14:38:25 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast-ACD-Final.mp3</link>
      <itunes:duration>39:36</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:152</guid>
      <title>A Rebrand, the Shift to a Value-Added Service Provider, and Leadership Insights</title>
      <itunes:summary>
Meg Gluth-Bohan, CEO and Owner of Catalynt (formerly TRInternational) joins PCI’s “Coat It” podcast to discuss the company’s rebrand, her experience leading a woman-owned business, the importance of partnerships between chemical distributors and their customers and suppliers, and more.      </itunes:summary>
      <description>
        <![CDATA[Meg Gluth-Bohan, CEO and Owner of Catalynt (formerly TRInternational) joins PCI’s “Coat It” podcast to discuss the company’s rebrand, her experience leading a woman-owned business, the importance of partnerships between chemical distributors and their customers and suppliers, and more.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/03/21/mgb.webp?t=1711030867"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast-Catalynt-Final.mp3" type="audio/x-mp3" length="30348715"/>
      <pubDate>Thu, 21 Mar 2024 10:20:21 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast-Catalynt-Final.mp3</link>
      <itunes:duration>21:03</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:151</guid>
      <title>Organic Pigments: A Shift in Product Sourcing, and Expectations for Market Growth</title>
      <itunes:summary>
Jeremy Hagopian, ROHA’s Sales Director for its Simpsons Industrial Pigment Division, joins PCI’s “Coat It” podcast to discuss the company’s expansion into the industrial color market, advantages to sourcing products from India, expectations for the market, and more!      </itunes:summary>
      <description>
        <![CDATA[Jeremy Hagopian, ROHA’s Sales Director for its Simpsons Industrial Pigment Division, joins PCI’s “Coat It” podcast to discuss the company’s expansion into the industrial color market, advantages to sourcing products from India, expectations for the market, and more!]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/02/26/hagopian.webp?t=1708958007"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/pci-oganic-pigments-shift-in-sourcing.mp3" type="audio/x-mp3" length="7030522"/>
      <pubDate>Mon, 26 Feb 2024 09:32:58 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/pci-oganic-pigments-shift-in-sourcing.mp3</link>
      <itunes:duration>7:19</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:150</guid>
      <title>A Sense of Purpose – Decarbonization in the global coatings industry</title>
      <itunes:summary>
Julie Haevermans, Chief Marketing Officer, Coating Solutions at Arkema, talks about the industry commitment to decarbonizing the coatings value chain. As chief marketing officer, she has been directly involved in connecting and working with partners, customers, suppliers and organizational leaders, as well as her colleagues inside Arkema, to deliver a clear message about where the industry needs to improve.Sponsored By: Arkema      </itunes:summary>
      <description>
        <![CDATA[Julie Haevermans, Chief Marketing Officer, Coating Solutions at Arkema, talks about the industry commitment to decarbonizing the coatings value chain. As chief marketing officer, she has been directly involved in connecting and working with partners, customers, suppliers and organizational leaders, as well as her colleagues inside Arkema, to deliver a clear message about where the industry needs to improve.Sponsored By: Arkema]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2024/01/03/PCI2024-ArkemaPodcast-900x750.webp?t=1704293700"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/Arkema-PCI-Podcast.mp3" type="audio/x-mp3" length="31199467"/>
      <pubDate>Wed, 03 Jan 2024 09:49:07 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/Arkema-PCI-Podcast.mp3</link>
      <itunes:duration>21:39</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:149</guid>
      <title>Technology-Driven Film Solutions </title>
      <itunes:summary>
In May of this year, PPG announced that it will deliver paint and clear film solutions for automotive and industrial customers through PPG Advanced Surface Technologies, a new joint venture formed with entrotech, Inc., a provider of technology-driven film solutions. Daniel Bencun, CEO of PPG Advanced Surface Technologies, joins PCI to discuss this new business and the future of film finishes.       </itunes:summary>
      <description>
        <![CDATA[In May of this year, PPG announced that it will deliver paint and clear film solutions for automotive and industrial customers through PPG Advanced Surface Technologies, a new joint venture formed with entrotech, Inc., a provider of technology-driven film solutions. Daniel Bencun, CEO of PPG Advanced Surface Technologies, joins PCI to discuss this new business and the future of film finishes. ]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2023/08/21/Daniel-Bencun150.webp?t=1692622438"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast-8.2023-Final.mp3" type="audio/x-mp3" length="10642315"/>
      <pubDate>Mon, 21 Aug 2023 08:51:59 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast-8.2023-Final.mp3</link>
      <itunes:duration>7:22</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:148</guid>
      <title>Modern-Day Materials Protection</title>
      <itunes:summary>
In early 2022, specialty chemicals company Arxada completed the acquisition of Troy Corporation., a global leader in microbial control solutions and performance additives. JM Gauthier, president, Industrial Microbial Control Solutions at Arxada, to joins PCI to discuss this new company, modern-day challenges, trends for materials protection products and performance additives, and more.      </itunes:summary>
      <description>
        <![CDATA[In early 2022, specialty chemicals company Arxada completed the acquisition of Troy Corporation., a global leader in microbial control solutions and performance additives. JM Gauthier, president, Industrial Microbial Control Solutions at Arxada, to joins PCI to discuss this new company, modern-day challenges, trends for materials protection products and performance additives, and more.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2023/03/10/JMR-Gauthier.webp?t=1678462275"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/Modern-Day-Materials-Protection.mp3" type="audio/x-mp3" length="24334040"/>
      <pubDate>Fri, 10 Mar 2023 10:30:32 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/Modern-Day-Materials-Protection.mp3</link>
      <itunes:duration>16:53</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:147</guid>
      <title>Saul's Gloss Loss Solution</title>
      <itunes:summary>
What is causing Saul's gloss loss problem and what is the critical concept that is causing the problem? Read Moody’s Coatings Conundrums to learn the solution to this formulating challenge.      </itunes:summary>
      <description>
        <![CDATA[What is causing Saul's gloss loss problem and what is the critical concept that is causing the problem? Read Moody’s Coatings Conundrums to learn the solution to this formulating challenge.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2023/02/10/Moody-Thumbnail.webp?t=1676042314"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Coding-Conundrums-2-Final.mp3" type="audio/x-mp3" length="20413357"/>
      <pubDate>Fri, 10 Feb 2023 10:16:38 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Coding-Conundrums-2-Final.mp3</link>
      <itunes:duration>14:09</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:146</guid>
      <title>Saul's Gloss Loss Problem</title>
      <itunes:summary>
What is causing Al Kidd's gloss loss problem and what is the critical concept that is causing the problem? Listen to Moody’s Coatings Conundrums to learn more about this formulating challenge.      </itunes:summary>
      <description>
        <![CDATA[What is causing Al Kidd's gloss loss problem and what is the critical concept that is causing the problem? Listen to Moody’s Coatings Conundrums to learn more about this formulating challenge.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2023/01/27/Moodys-150.webp?t=1674844483"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast-Gloss-Loss-Final-%281%29.mp3" type="audio/x-mp3" length="13245744"/>
      <pubDate>Thu, 26 Jan 2023 15:22:31 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast-Gloss-Loss-Final-%281%29.mp3</link>
      <itunes:duration>9:11</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:145</guid>
      <title>Graphene: a Game Changer for the Coatings Industry</title>
      <itunes:summary>
Graphene is playing an increasingly important role in the coatings industry. In this podcast, Alex Correa, CEO of Gerdau Graphene in Sao Paulo, Brazil, discusses how graphene is contributing to our industry, and the challenges it can help formulators overcome.      </itunes:summary>
      <description>
        <![CDATA[Graphene is playing an increasingly important role in the coatings industry. In this podcast, Alex Correa, CEO of Gerdau Graphene in Sao Paulo, Brazil, discusses how graphene is contributing to our industry, and the challenges it can help formulators overcome.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2022/11/21/Toledo-Correa-150.webp?t=1669043497"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast-Final.mp3" type="audio/x-mp3" length="22101530"/>
      <pubDate>Mon, 21 Nov 2022 10:11:17 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast-Final.mp3</link>
      <itunes:duration>15:21</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:144</guid>
      <title>How Important is Abrasive Blasting in the Coatings Industry?</title>
      <itunes:summary>
Abrasive blasting plays a critical role in the coatings and finishing industries. Many people understand the role to some extent, but don’t know just how important it is, or the quality issues that can arise if it isn’t done correctly. In this podcast, Brandon Acker, President of Titan Abrasive Systems, discusses the quality issues that can arise if abrasive blasting is performed incorrectly, as well as the different types of equipment used for this process.      </itunes:summary>
      <description>
        <![CDATA[Abrasive blasting plays a critical role in the coatings and finishing industries. Many people understand the role to some extent, but don’t know just how important it is, or the quality issues that can arise if it isn’t done correctly. In this podcast, Brandon Acker, President of Titan Abrasive Systems, discusses the quality issues that can arise if abrasive blasting is performed incorrectly, as well as the different types of equipment used for this process.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2022/09/27/Brandon-Acker---Titan150.webp?t=1664293213"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---V1-%281%29.mp3" type="audio/x-mp3" length="19197131"/>
      <pubDate>Tue, 27 Sep 2022 11:37:15 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---V1-%281%29.mp3</link>
      <itunes:duration>13:19</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:143</guid>
      <title>Turning Old Paint Into Something Great</title>
      <itunes:summary>
Paint Recycler EarthPaint takes old, unwanted latex paint, puts it through a recycling process, filters out impurities, combines it with other high-quality name-brand paint and then sells it to customers. The company also serves its community by employing adults with disabilities through partnerships with local organizations. Learn more in this new Coat It podcast!      </itunes:summary>
      <description>
        <![CDATA[Paint Recycler EarthPaint takes old, unwanted latex paint, puts it through a recycling process, filters out impurities, combines it with other high-quality name-brand paint and then sells it to customers. The company also serves its community by employing adults with disabilities through partnerships with local organizations. Learn more in this new Coat It podcast!]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2022/08/19/turning-old-paint-into-something-great150.webp?t=1660917573"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/Earth-Paint-Podcast-Final.mp3" type="audio/x-mp3" length="26727658"/>
      <pubDate>Fri, 19 Aug 2022 09:58:27 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/Earth-Paint-Podcast-Final.mp3</link>
      <itunes:duration>18:34</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:142</guid>
      <title>Making the CASE for a Sustainable Future</title>
      <itunes:summary>
Univar’s Chris Fitzgerald and Joshua Ackerman discuss their experiences with sustainability, why companies should want to be more sustainable, and how they can achieve sustainability goals.      </itunes:summary>
      <description>
        <![CDATA[Univar’s Chris Fitzgerald and Joshua Ackerman discuss their experiences with sustainability, why companies should want to be more sustainable, and how they can achieve sustainability goals.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2022/07/14/Making-the-CASE150.webp?t=1657808962"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---V1.mp3" type="audio/x-mp3" length="46321456"/>
      <pubDate>Thu, 14 Jul 2022 10:27:58 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---V1.mp3</link>
      <itunes:duration>32:09</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:141</guid>
      <title>The Global Supply Chain – Where do Things Stand?</title>
      <itunes:summary>
Eric R. Byer, CEO &amp; President of the National Association of Chemical Distributors; Mark A. Cox, Director of Procurement &amp; Supply Chain, Superior; and John L. Logue, Chief Executive Officer of Royale Pigments and Chemicals, Inc., discuss the backlog of container ships leaving Shanghai. As well as the need for regulatory enforcement and infrastructure planning, and an immediate need to pass a contract with International Longshore and Warehouse Union (ILWU) before the contract lapses at the end of June 2022.       </itunes:summary>
      <description>
        <![CDATA[Eric R. Byer, CEO &amp; President of the National Association of Chemical Distributors; Mark A. Cox, Director of Procurement &amp; Supply Chain, Superior; and John L. Logue, Chief Executive Officer of Royale Pigments and Chemicals, Inc., discuss the backlog of container ships leaving Shanghai. As well as the need for regulatory enforcement and infrastructure planning, and an immediate need to pass a contract with International Longshore and Warehouse Union (ILWU) before the contract lapses at the end of June 2022. ]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/2022/06/20/New-PCI-pod-200.webp?t=1655731675"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---V2.mp3" type="audio/x-mp3" length="39290512"/>
      <pubDate>Thu, 16 Jun 2022 14:07:35 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---V2.mp3</link>
      <itunes:duration>27:16</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:140</guid>
      <title>Crisis in Ukraine</title>
      <itunes:summary>
ChemQuest's Brad Boelkins unpacks various ramifications of the war in Ukraine, including the potential impact on the supply chain and various end-use sectors.      </itunes:summary>
      <description>
        <![CDATA[ChemQuest's Brad Boelkins unpacks various ramifications of the war in Ukraine, including the potential impact on the supply chain and various end-use sectors.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/chemuest.webp?t=1646838092"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/ASI-Podcast-Ukraine-Final.mp3" type="audio/x-mp3" length="8970"/>
      <pubDate>Wed, 09 Mar 2022 10:00:49 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/ASI-Podcast-Ukraine-Final.mp3</link>
      <itunes:duration>9:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:139</guid>
      <title>An Up-Close Look at the High-Performance Pigments Market, 2017-2027</title>
      <itunes:summary>
The production and distribution of high-performance pigments from 2017 to 2027 is subject to an unprecedented set of circumstances that are creating dramatic change in business conditions. Learn about these critical changes, including the impact of COVID-19, from Keith Jacques, Associate Consultant for Smithers, as we discuss the company’s latest report on this market.      </itunes:summary>
      <description>
        <![CDATA[The production and distribution of high-performance pigments from 2017 to 2027 is subject to an unprecedented set of circumstances that are creating dramatic change in business conditions. Learn about these critical changes, including the impact of COVID-19, from Keith Jacques, Associate Consultant for Smithers, as we discuss the company’s latest report on this market.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/PCI-Podcast--Jacques-thumb.webp?t=1646148584"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---V1-1.mp3" type="audio/x-mp3" length="27056"/>
      <pubDate>Tue, 01 Mar 2022 10:28:17 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---V1-1.mp3</link>
      <itunes:duration>28:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:138</guid>
      <title>Sustainability in the Marine Coatings Industry</title>
      <itunes:summary>
AkzoNobel is a leader in the coatings industry’s journey to sustainability. In this podcast, Jean-Michel Gauthier, Managing Director, and James Morton, Marketing Director, at AkzoNobel Marine, Protective &amp; Yacht Coatings, discuss why it is important for the marine industry as a whole to become more sustainable, ways AkzoNobel is minimizing its environmental footprint, and key next steps for sustainability in the marine industry.      </itunes:summary>
      <description>
        <![CDATA[AkzoNobel is a leader in the coatings industry’s journey to sustainability. In this podcast, Jean-Michel Gauthier, Managing Director, and James Morton, Marketing Director, at AkzoNobel Marine, Protective &amp; Yacht Coatings, discuss why it is important for the marine industry as a whole to become more sustainable, ways AkzoNobel is minimizing its environmental footprint, and key next steps for sustainability in the marine industry.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/PCI-Podcast--Gauthier-and-Morton-thumb.webp?t=1644333134"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---V2.mp3" type="audio/x-mp3" length="25008"/>
      <pubDate>Tue, 08 Feb 2022 10:11:29 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---V2.mp3</link>
      <itunes:duration>26:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:137</guid>
      <title>The Future of Mobility in the Coatings Industry</title>
      <itunes:summary>
Hadi Awada, Senior Vice President, Global Mobility Coatings, Axalta, discusses its recent rebranding, mobility trends, how coatings need to be different for the new elements of the transportation industry, and how the coatings industry is evolving as we look towards the future of mobility.      </itunes:summary>
      <description>
        <![CDATA[Hadi Awada, Senior Vice President, Global Mobility Coatings, Axalta, discusses its recent rebranding, mobility trends, how coatings need to be different for the new elements of the transportation industry, and how the coatings industry is evolving as we look towards the future of mobility.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/PCI-Podcast--Awada-1.webp?t=1623438465"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---V1.mp3" type="audio/x-mp3" length="34406"/>
      <pubDate>Fri, 11 Jun 2021 15:06:31 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---V1.mp3</link>
      <itunes:duration>18:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:136</guid>
      <title>PPG Invests Big to Advance Racial Equity in the U.S.</title>
      <itunes:summary>
PPG’s Melissa Dunn, Executive Director of the PPG Foundation and Corporate Global Social Responsibility, and Marvin Mendoza, Global Head of Diversity, Equity and Inclusion, discuss the company’s recent commitment to invest $20 million by 2025 to address systemic racism and advance racial equity in the U.S. by funding educational pathways for Black communities and people of color.      </itunes:summary>
      <description>
        <![CDATA[PPG’s Melissa Dunn, Executive Director of the PPG Foundation and Corporate Global Social Responsibility, and Marvin Mendoza, Global Head of Diversity, Equity and Inclusion, discuss the company’s recent commitment to invest $20 million by 2025 to address systemic racism and advance racial equity in the U.S. by funding educational pathways for Black communities and people of color.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/PCI-Podcast--Dunn-and-Mendoza-EDITED-1.webp?t=1618855050"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---PPG.mp3" type="audio/x-mp3" length="18413"/>
      <pubDate>Thu, 01 Apr 2021 09:53:05 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---PPG.mp3</link>
      <itunes:duration>19:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:133</guid>
      <title>Color Trend Forecasting During a Pandemic Leads to Unique Results</title>
      <itunes:summary>
For the first time ever, The GLIDDEN® paint brand by PPG has announced an Accent Color of the Year for 2021, rather than a Color of the Year. Similarly, PPG didn’t choose one Color of the Year, but a Palette of the Year instead. Learn from PPG’s Senior Color Marketing Manager, Amy Donato, what went into selecting these colors during this unprecedented year.      </itunes:summary>
      <description>
        <![CDATA[For the first time ever, The GLIDDEN® paint brand by PPG has announced an Accent Color of the Year for 2021, rather than a Color of the Year. Similarly, PPG didn’t choose one Color of the Year, but a Palette of the Year instead. Learn from PPG’s Senior Color Marketing Manager, Amy Donato, what went into selecting these colors during this unprecedented year.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/glidden-pod.webp?t=1606243434"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Glidden-Accent-Color-V2.mp3" type="audio/x-mp3" length="13011"/>
      <pubDate>Tue, 24 Nov 2020 13:43:25 -0500</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---Glidden-Accent-Color-V2.mp3</link>
      <itunes:duration>13:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:132</guid>
      <title>Where is the Global Coatings Industry Today, and Where is it Going?</title>
      <itunes:summary>
George Pilcher, Vice President of The ChemQuest Group, reviews some of the key points from his Keynote Address at CTT Virtual Week. Topics include where the global coatings industry stood pre-Covid, which segments of our industry were hit hardest and which have done well, how the price of oil has affected the industry, and how companies should be planning for the future. To listen to George’s full keynote address, click here.
      </itunes:summary>
      <description>
        <![CDATA[George Pilcher, Vice President of The ChemQuest Group, reviews some of the key points from his Keynote Address at CTT Virtual Week. Topics include where the global coatings industry stood pre-Covid, which segments of our industry were hit hardest and which have done well, how the price of oil has affected the industry, and how companies should be planning for the future. To listen to George’s full keynote address, click here.
]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/George-Pilcher-2-6-2020-cropped.webp?t=1602270944"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---George.mp3" type="audio/x-mp3" length="16607"/>
      <pubDate>Fri, 09 Oct 2020 15:14:49 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast---George.mp3</link>
      <itunes:duration>17:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:131</guid>
      <title>PPG’s Jaime Irick “Leads from the Front”</title>
      <itunes:summary>
Jaime Irick, PPG’s Vice President, Architectural Coatings, United States and Canada, discusses leadership, the trends he’s seeing play out in the market, the affect COVID-19 has had on our industry, and his passion for diversity and inclusion.      </itunes:summary>
      <description>
        <![CDATA[Jaime Irick, PPG’s Vice President, Architectural Coatings, United States and Canada, discusses leadership, the trends he’s seeing play out in the market, the affect COVID-19 has had on our industry, and his passion for diversity and inclusion.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/jamie-irick.webp?t=1597069978"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI---PPG-Podcast-V1.mp3" type="audio/x-mp3" length="42411"/>
      <pubDate>Mon, 10 Aug 2020 10:31:55 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI---PPG-Podcast-V1.mp3</link>
      <itunes:duration>29:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:130</guid>
      <title>Episode 3: Predictive Chemistry in 2020: Fact or Fiction?</title>
      <itunes:summary>
Our final episode on digital transformation addresses predictive chemistry, a major advantage that digitalization can bring to a company. Predictive chemistry translates to more than just a reduced number of experiments in the lab. It also results in better worker safety, a shorter product development cycle, increased competitiveness in the market, and the ability to attract more engaged and talented employees.      </itunes:summary>
      <description>
        <![CDATA[Our final episode on digital transformation addresses predictive chemistry, a major advantage that digitalization can bring to a company. Predictive chemistry translates to more than just a reduced number of experiments in the lab. It also results in better worker safety, a shorter product development cycle, increased competitiveness in the market, and the ability to attract more engaged and talented employees.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/zack-pci3.webp?t=1594233520"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/0196538_PCI-Podcast-Johansson-Zack-PM.mp3" type="audio/x-mp3" length="36520"/>
      <pubDate>Wed, 08 Jul 2020 14:37:40 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/0196538_PCI-Podcast-Johansson-Zack-PM.mp3</link>
      <itunes:duration>19:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:129</guid>
      <title>Episode 2: Speed Traps and Turbo Boosters on the Road to Digitalization</title>
      <itunes:summary>
This episode discusses strategic innovation on the road to digital transformation, including things that may slow companies down during this process, enablers that can help them move along faster, and ways companies can digitally innovate in areas like the laboratory, production and customer service.      </itunes:summary>
      <description>
        <![CDATA[This episode discusses strategic innovation on the road to digital transformation, including things that may slow companies down during this process, enablers that can help them move along faster, and ways companies can digitally innovate in areas like the laboratory, production and customer service.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/zack-pci2.webp?t=1592853006"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast.mp3" type="audio/x-mp3" length="43448"/>
      <pubDate>Mon, 22 Jun 2020 15:08:43 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Podcast.mp3</link>
      <itunes:duration>22:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:128</guid>
      <title>Episode 1: Demystifying Digitalization</title>
      <itunes:summary>
In this first podcast in a 3-part series on digital transformation, PCI talks to Zack Woods of Alchemy Cloud about the basics of what it means to "go digital".      </itunes:summary>
      <description>
        <![CDATA[In this first podcast in a 3-part series on digital transformation, PCI talks to Zack Woods of Alchemy Cloud about the basics of what it means to "go digital".]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/zack-pci1.webp?t=1591724849"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/0195369_PCI-Coat-it-Podcast-Digitalization-PM.mp3" type="audio/x-mp3" length="18298"/>
      <pubDate>Tue, 09 Jun 2020 13:46:51 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/0195369_PCI-Coat-it-Podcast-Digitalization-PM.mp3</link>
      <itunes:duration>19:00</itunes:duration>
    </item>
    <item>
      <guid>www.pcimag.com:127</guid>
      <title>Collaborative Innovation</title>
      <itunes:summary>
Meeting the technical and product needs of all your customers can be very challenging. A faster technology solution might be found through collaborating with other companies, laboratories or institutions. Learn more about scouting for opportunities like this in our podcast with Dr. Vickie Scarborough and Edye Fox Abrams of The ChemQuest Group.      </itunes:summary>
      <description>
        <![CDATA[Meeting the technical and product needs of all your customers can be very challenging. A faster technology solution might be found through collaborating with other companies, laboratories or institutions. Learn more about scouting for opportunities like this in our podcast with Dr. Vickie Scarborough and Edye Fox Abrams of The ChemQuest Group.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/VS-Head-Shot.webp?t=1588784460"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast-Ep-1-V2.mp3" type="audio/x-mp3" length="14357"/>
      <pubDate>Wed, 06 May 2020 12:37:46 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast-Ep-1-V2.mp3</link>
      <itunes:duration>15:00</itunes:duration>
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      <guid>www.pcimag.com:126</guid>
      <title>COVID-19 and the Coatings Supply Chain</title>
      <itunes:summary>
Dan Murad, CEO of The ChemQuest Group, shares information on how the coronavirus is impacting the coatings industry supply chain as of April 7, 2020.      </itunes:summary>
      <description>
        <![CDATA[Dan Murad, CEO of The ChemQuest Group, shares information on how the coronavirus is impacting the coatings industry supply chain as of April 7, 2020.]]>
      </description>
      <itunes:image href="https://www.pcimag.com/ext/resources/Podcasts/Coat-It/thumb/PCI-CoatIt-Graphic-178484151-900.webp?t=1586281626"/>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast-Ep-2.mp3" type="audio/x-mp3" length="23352"/>
      <pubDate>Tue, 07 Apr 2020 11:27:55 -0400</pubDate>
      <link>https://dts.podtrac.com/redirect.mp3/www.pcimag.com/ext/resources/Podcasts/Coat-It/PCI-Coat-It-Podcast-Ep-2.mp3</link>
      <itunes:duration>24:00</itunes:duration>
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