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KEYNOTE Color: Is the Powder Coating Industry Riding or Orbiting the Trends?

To appreciate the value of color trends, we must first understand the drivers impacting and inspiring them. Not surprisingly, societal changes, technological developments, political actions and economic measures are influencing and determining trends and color forecasting. Understanding demographics and considering the life cycle of trends in the various sectors of the market, as well as anticipating the colors modern-day consumers will require in the next or the following year, not only will enhance the customer experience, but it will add value to the company’s bottom line.

 

Montaha Hidefi, CMG, Color Landing Studio