Powder coatings’ pillars of efficiency, economy, excellent performance, and environmental compliance have compelled architects and finishers to consider this technology platform as an alternative to solvent-borne coatings for decades. Durability has always been important, but as powder coatings gain new market share in areas like North American architectural coatings, they will need to consistently meet and exceed AAMA (American Architectural Manufacturers Association) 2604 and AAMA 2605 specifications. Market demand for superdurable products is also not only driven by improved UV durability, but also expanding to including low temperature cure and improved corrosion resistant coatings. The shift to superdurable products versus standard solutions is going to continue for the foreseeable future. Continued advancements in the performance of superdurable products will become the baseline expectation in the industry.