Alessia Venturi
Editor & Co-Founder
IPCM
After a ten years experience in the field of marketing, business communication and trade publishing I founded, together with two partners, my own marketing and communication company EOS Mktg&Communication Srl which is also the publisher of four international trade magazines dedicated to surface technologies, paint&coating, and protective coatings. I am the editor in chief of IPCM - International Paint&Coating magazine, an international trade magazine for the surface technology and the finishing industries.
The Smart Way to Coatings
In the last decade, the field of industrial coating has experienced a strong development of paint and coating products driven by the demand for sustainability, higher performances and appealing finishes. The field of powder coatings in particular has experienced the transformation from low cost industrial finishing product (Eighties and Nineties) to a highly technological, sustainable finish with a premium quality, durability, appearance and state-of-the-art functions. In short: smart coatings. The speech shows a series of examples of smart coatings with their related industrial application, including the most recent developments (anti-viral, low-cure, hyperdurable, high performance anti-graffiti and much more)