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Montaha Hidefi Montaha Hidefi
CMG
Color Landing Studio

Montaha Hidefi is the author of Groping for Truth – My Uphill Struggle for Respect (OC Publishing, 2018). She co-authored Colour Design: Theories and Applications, edited by Janet Best (Woodhead Publishing, 1st edition, 2012, 2nd edition, 2017). She authored The Role of Color in Design, an educational chapter for Shop! MaRC Program’s Exam Prep Book; a globally recognized credential for retail environments professionals. An international marketer and color expert, Montaha’s experience in the coatings industry extends across many geographical areas in powder coatings, special effect pigments and raw materials for paints. She lectured about color and its importance in the coatings industry, and presented at international trade shows, conferences, and color seminars around the world. She is a member of the Board of Directors of the Color Marketing Group, and contributed with articles related to color and trends to numerous trade publications in North America and Europe. She consults on color trends, color forecasting and strategic marketing.