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      <title>Gras Expectations: A Week Inside Waterborne 2026</title>
      <description>
        <![CDATA[<p>A firsthand look at technical themes, community moments and coatings spotted across New Orleans during the Waterborne Symposium</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/114485</guid>
      <pubDate>Tue, 17 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/114485-gras-expectations-a-week-inside-waterborne-2026</link>
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        <media:description type="plain">Dr. Sarah Morgan, Bennett Distinguished Professor and Associate Director of the School of Polymer Science and Engineering, The University of Southern Mississippi</media:description>
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        <media:description type="plain">Dr. Victoria Scarborough, Vice President Collaborative Innovation, Chemquest</media:description>
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        <media:description type="plain">Tom Fowler Waterborne Symposium Recognition</media:description>
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        <media:description type="plain">SCUBA Diver celebrating Jim Reader</media:description>
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        <media:description type="plain">Kristin Johansson, PCI and Jim Reader, Evonik.</media:description>
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        <media:description type="plain">Sazerac House, New Orleans</media:description>
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        <media:description type="plain">Sazerac House, New Orleans</media:description>
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        <media:description type="plain">Voodoo Chicken</media:description>
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        <media:description type="plain">Saenger Theatre</media:description>
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        <media:description type="plain">Saenger Theatre</media:description>
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    <item>
      <title>Inside the 2026 Colors of the Year</title>
      <description>
        <![CDATA[<p>Color of the Year announcements reveal shifting strategies in palettes, launches and forecasting, with growing implications for pigment development and coatings formulation.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/114387</guid>
      <pubDate>Fri, 06 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/114387-inside-the-2026-colors-of-the-year</link>
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    <item>
      <title>AI Moves From Concept to Operating Tool as Earnings Season Unfolds</title>
      <description>
        <![CDATA[<p>PCI EXCLUSIVE: Dow’s latest results point to a broader shift as artificial intelligence and restructuring become embedded in day-to-day operations across chemical and coatings companies.
</p><p><br></p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/114367</guid>
      <pubDate>Fri, 30 Jan 2026 14:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/articles/114367-ai-moves-from-concept-to-operating-tool-as-earnings-season-unfolds</link>
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    <item>
      <title>A Fresh Look for a New Year</title>
      <description>
        <![CDATA[<p>PCI enters 2026 with a refreshed eMagazine design focused on clarity, navigation and visual hierarchy while preserving its technical editorial depth.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/114300</guid>
      <pubDate>Tue, 06 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/114300-a-fresh-look-for-a-new-year</link>
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    <item>
      <title>A Fond Farewell and a Forward Look for PCI</title>
      <description>
        <![CDATA[<p>PCI reflects on a leadership transition, celebrates Tom Fowler’s retirement and looks ahead to new opportunities within BNP’s Manufacturing Division.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/114255</guid>
      <pubDate>Mon, 15 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/114255-a-fond-farewell-and-a-forward-look-for-pci</link>
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    <item>
      <title>Under the Mirrorball: WCS 2025</title>
      <description>
        <![CDATA[<p>A disco kickoff set the tone for WCS, followed by focused keynotes, steady conversations and productive time on the floor.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/114217</guid>
      <pubDate>Thu, 27 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/114217-under-the-mirrorball-wcs-2025</link>
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      <title>Early Commentary on the AkzoNobel–Axalta Merger</title>
      <description>
        <![CDATA[<p>Early reactions to the AkzoNobel–Axalta merger reveal strategic optimism, investor pushback and muted market response. Here’s what industry commentary is signaling so far.</p>]]>
      </description>
      <guid>http://www.pcimag.com/articles/114186</guid>
      <pubDate>Fri, 21 Nov 2025 09:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/articles/114186-early-commentary-on-the-akzonobelaxalta-merger</link>
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    <item>
      <title>A Year in Distribution: Uncertainty, Adaptation, Momentum</title>
      <description>
        <![CDATA[<p>This year’s distributor coverage examines resilience and change across acquisitions, regulation, sustainability and supply chain strategies in paint and coatings.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/114085</guid>
      <pubDate>Wed, 08 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/114085-a-year-in-distribution-uncertainty-adaptation-momentum</link>
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    <item>
      <title>AI in Action Across the Coatings Value Chain</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>AI is moving from digital foundations to real-world applications in coatings, reshaping R&D, supply chains and customer engagement.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/113948</guid>
      <pubDate>Tue, 02 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/113948-ai-in-action-across-the-coatings-value-chain</link>
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    <item>
      <title>Countdown to Innovation at Coatings Trends &amp; Technologies </title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>Technical sessions, short courses and networking await at this year’s CTT Summit, set for September in Illinois.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/113884</guid>
      <pubDate>Tue, 05 Aug 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/113884-countdown-to-innovation-at-coatings-trends-and-technologies</link>
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    <item>
      <title>2025 PCI Rankings Reveal Key Industry Trends</title>
      <description>
        <![CDATA[<p data-pm-slice="1 1 []">Explore major shifts, cost-saving strategies, and leadership changes highlighted in this year's Global Top 10 and PCI 25 rankings.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/113868</guid>
      <pubDate>Wed, 30 Jul 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/113868-what-this-years-global-top-10-and-pci-25-rankings-reveal</link>
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    <item>
      <title>Consider Collaborating</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>The keynote at FOCUS explored how university collaborations can accelerate coatings innovations, with insights from NDSU’s Dean Webster.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/113656</guid>
      <pubDate>Wed, 04 Jun 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/113656-university-coatings-innovation-models</link>
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    <item>
      <title>How Would You Answer?</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>Survey insights from ECS 2025 reveal shifting R&D priorities, the growing role of AI, and rising momentum behind sustainability.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/113571</guid>
      <pubDate>Mon, 12 May 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/113571-how-would-you-answer</link>
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    <item>
      <title>Emerging Technology Improves Coating Quality and Eliminates Paint Waste</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>A new terahertz robotic solution is revolutionizing automotive and aerospace manufacturing by eliminating paint waste and improving coating quality, with precision measurements down to 1 micron.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/113440</guid>
      <pubDate>Mon, 07 Apr 2025 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/113440-emerging-technology-improves-coating-quality-and-eliminates-paint-waste</link>
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    <item>
      <title>Small Innovations Can Make a Big Impact
</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>A new patent aims to reduce paint spills with an ergonomic grip for can handles, addressing loss prevention, safety risks and operational inefficiencies in retail.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/113306</guid>
      <pubDate>Wed, 05 Mar 2025 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/113306-small-innovations-can-make-a-big-impact</link>
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    </item>
    <item>
      <title>PCI Magazine, Always Evolving</title>
      <description>
        <![CDATA[<p>Discover PCI’s new initiatives: podcasts, webinars, courses, and more, designed to keep you informed on coatings industry innovations.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/113208</guid>
      <pubDate>Mon, 03 Feb 2025 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/113208-pci-magazine-always-evolving</link>
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        <media:description type="plain">Kristin Johansson, Chief Editor, PCI</media:description>
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        <media:description type="plain">Courtney Bassett, Managing Editor, PCI</media:description>
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    </item>
    <item>
      <title>PFAS Alternatives and Remediation Ramp Up</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>Increased regulations and environmental concerns fuel advancements in PFAS-free coatings and remediation. Industry players and researchers are accelerating the shift to safer solutions.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/113092</guid>
      <pubDate>Tue, 07 Jan 2025 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/113092-pfas-alternatives-and-remediation-ramp-up</link>
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    <item>
      <title>Empowering the Future of Chemical Distribution</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>The ACD's 2024 Annual Meeting gathered 671 industry leaders to address workforce gaps, diversity, resilience and innovation in chemical distribution.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/113031</guid>
      <pubDate>Sun, 08 Dec 2024 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/113031-empowering-the-future-of-chemical-distribution</link>
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        <media:title type="plain">View point - new</media:title>
        <media:description type="plain">Kristin Johansson, Chief Editor, PCI</media:description>
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      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Dec/vp/PCI1224-Viewpoint-F1.webp?t=1733707521" type="image/jpeg" medium="image" fileSize="202399">
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        <media:description type="plain">Megan Gluth, CEO and Owner of Catalynt Solutions. Image courtesy of ACD.</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Dec/vp/PCI1224-Viewpoint-F2.webp?t=1733707545" type="image/jpeg" medium="image" fileSize="199772">
        <media:title type="plain">PCI1224-Viewpoint-F2.jpg</media:title>
        <media:description type="plain">Edward Boss. Image courtesy of ACD.</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Dec/vp/PCI1224-Viewpoint-F3.webp?t=1733707572" type="image/jpeg" medium="image" fileSize="329091">
        <media:title type="plain">PCI1224-Viewpoint-F3.jpg</media:title>
        <media:description type="plain">Ashley Christopher, HBCU Week foundation. Image courtesy of ACD.</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Dec/vp/PCI1224-Viewpoint-F4.webp?t=1733707558" type="image/jpeg" medium="image" fileSize="263346">
        <media:title type="plain">PCI1224-Viewpoint-F4.jpg</media:title>
        <media:description type="plain">Asa Hutchinson, former Governor of Arkansas and Eric Byer, ACD president. Image courtesy of ACD.</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Dec/vp/PCI1224-Viewpoint-F5.webp?t=1733707632" type="image/jpeg" medium="image" fileSize="280373">
        <media:title type="plain">PCI1224-Viewpoint-F5.jpg</media:title>
        <media:description type="plain">Jason Dorsey, president of The Center for Generational Kinetics. Image courtesy of ACD.</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Dec/vp/PCI1224-Viewpoint-F6.webp?t=1733707657" type="image/jpeg" medium="image" fileSize="277281">
        <media:title type="plain">PCI1224-Viewpoint-F6.jpg</media:title>
        <media:description type="plain">Various meeting attendees. Image courtesy of ACD.</media:description>
      </media:content>
    </item>
    <item>
      <title>Coatings Companies Release 2025 Color Trends</title>
      <description>
        <![CDATA[<p>Insights into 2025 color trends from leading coatings manufacturers, highlighting bold hues, versatile palettes, and evolving industry preferences.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/112953</guid>
      <pubDate>Mon, 11 Nov 2024 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/112953-coatings-companies-release-2025-color-trends</link>
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    <item>
      <title>The Fall Show Season, and a Focus on Distributors</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>Read about key takeaways from the CTT Summit and CoatingsFest, as well as our October issue’s focus on chemical distributors.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/112844</guid>
      <pubDate>Thu, 10 Oct 2024 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/112844-the-fall-show-season-and-a-focus-on-distributors</link>
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        <media:description type="plain">Photos courtesy of Bob Levy of Levy Photography</media:description>
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        <media:description type="plain">Photos courtesy of Bob Levy of Levy Photography</media:description>
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        <media:description type="plain">Photos courtesy of Bob Levy of Levy Photography</media:description>
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        <media:title type="plain">PCI1024-Viewpoint-CTT4.jpg</media:title>
        <media:description type="plain">Photos courtesy of Bob Levy of Levy Photography</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Oct/viwpoint/PCI1024-Viewpoint-CTT5.webp?t=1728590697" type="image/jpeg" medium="image" fileSize="263064">
        <media:title type="plain">PCI1024-Viewpoint-CTT5.jpg</media:title>
        <media:description type="plain">Photos courtesy of Bob Levy of Levy Photography</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Oct/viwpoint/PCI1024-Viewpoint-CTT6.webp?t=1728590803" type="image/jpeg" medium="image" fileSize="422573">
        <media:title type="plain">PCI1024-Viewpoint-CTT6.jpg</media:title>
        <media:description type="plain">Photos courtesy of Bob Levy of Levy Photography</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Oct/viwpoint/PCI1024-Viewpoint-CF1.webp?t=1728590668" type="image/jpeg" medium="image" fileSize="257514">
        <media:title type="plain">PCI1024-Viewpoint-CF1.jpg</media:title>
        <media:description type="plain">Thank you to Sam Morell and Amanda Andrews for sharing their pictures.</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Oct/viwpoint/PCI1024-Viewpoint-CF2.webp?t=1728590654" type="image/jpeg" medium="image" fileSize="222390">
        <media:title type="plain">PCI1024-Viewpoint-CF2.jpg</media:title>
        <media:description type="plain">Thank you to Sam Morell and Amanda Andrews for sharing their pictures.</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Oct/viwpoint/PCI1024-Viewpoint-CF3.webp?t=1728590661" type="image/jpeg" medium="image" fileSize="177163">
        <media:title type="plain">PCI1024-Viewpoint-CF3.jpg</media:title>
        <media:description type="plain">Thank you to Sam Morell and Amanda Andrews for sharing their pictures.</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Oct/viwpoint/PCI1024-Viewpoint-CF4.webp?t=1728590640" type="image/jpeg" medium="image" fileSize="321307">
        <media:title type="plain">PCI1024-Viewpoint-CF4.jpg</media:title>
        <media:description type="plain">Thank you to Sam Morell and Amanda Andrews for sharing their pictures.</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Oct/viwpoint/PCI1024-Viewpoint-CF5.webp?t=1728590624" type="image/jpeg" medium="image" fileSize="251817">
        <media:title type="plain">PCI1024-Viewpoint-CF5.jpg</media:title>
        <media:description type="plain">Thank you to Sam Morell and Amanda Andrews for sharing their pictures.</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Oct/viwpoint/PCI1024-Viewpoint-CF6.webp?t=1728590639" type="image/jpeg" medium="image" fileSize="303112">
        <media:title type="plain">PCI1024-Viewpoint-CF6.jpg</media:title>
        <media:description type="plain">Thank you to Sam Morell and Amanda Andrews for sharing their pictures.</media:description>
      </media:content>
    </item>
    <item>
      <title>Joanne Hardy Wins PCI’s 2024 Lifetime Achievement Award</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>Read about this year’s winner of the PCI Lifetime Achievement Award.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/112770</guid>
      <pubDate>Mon, 16 Sep 2024 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/112770-joanne-hardy-wins-pcis-2024-lifetime-achievement-award</link>
      <enclosure url="https://www.pcimag.com/ext/resources/PCI/2024/Sep/vp/PCI0924-viewpoint1.webp?t=1726492582" type="image/png" length="891859"/>
    </item>
    <item>
      <title>Coatings Connections Around the World</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>Read an Editor’s experience encountering coatings during their Mediterranean cruise from Athens to Barcelona</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/112650</guid>
      <pubDate>Mon, 05 Aug 2024 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/112650-coatings-connections-around-the-world</link>
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        <media:description type="plain">Vibrant coatings still visible in a house in Pompeii</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Aug/vp/PCI0824-viewpoint-2.webp?t=1722871504" type="image/jpeg" medium="image" fileSize="444375">
        <media:title type="plain">PCI0824-viewpoint-2.jpg</media:title>
        <media:description type="plain">Vibrant coatings still visible in a house in Pompeii</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Aug/vp/PCI0824-viewpoint-3.webp?t=1722871547" type="image/jpeg" medium="image" fileSize="172640">
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        <media:description type="plain">Vibrant coatings still visible in a house in Pompeii</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Aug/vp/PCI0824-viewpoint-4.webp?t=1722871527" type="image/jpeg" medium="image" fileSize="251824">
        <media:title type="plain">PCI0824-viewpoint-4.jpg</media:title>
        <media:description type="plain">Vibrant coatings still visible in a house in Pompeii</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Aug/vp/PCI0824-viewpoint-5.webp?t=1722871460" type="image/jpeg" medium="image" fileSize="138522">
        <media:title type="plain">PCI0824-viewpoint-5.jpg</media:title>
        <media:description type="plain">two workers painting over some scuff marks on the side of the ship, which were left by the rubber buoys as we had docked.</media:description>
      </media:content>
    </item>
    <item>
      <title>Resilience and Adaptability</title>
      <description>
        <![CDATA[<p>Read about the key takeaways from this year’s PCI 25 and Global Top 10 rankings.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/112549</guid>
      <pubDate>Fri, 12 Jul 2024 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/112549-resilience-and-adaptability</link>
      <enclosure url="https://www.pcimag.com/ext/resources/PCI/2024/Jul/both-viewpoint.webp?t=1720840334" type="image/jpeg" length="167414"/>
    </item>
    <item>
      <title>Sustainability and Regulations Rule</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>It has been a busy show season, with PCI recently returning from the American Coatings Show (ACS) in Indianapolis, the RadTech 2024 UV+EB Conference in Orlando, and CPCA’s Canadian Coatings Conference in Montreal. All three events were energetic, and introduced great new information and technology for the coatings industry.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/112431</guid>
      <pubDate>Fri, 14 Jun 2024 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/112431-sustainability-and-regulations-rule</link>
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        <media:description type="plain">The RadTech UV+EB Sustainability Awards.
</media:description>
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        <media:description type="plain">John Book, of Cypris Materials Inc. (left), receives the company's Sustainability Award.
</media:description>
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      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Jun/view/PCI0624-viewpoint3.webp?t=1718395250" type="image/jpeg" medium="image" fileSize="774979">
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        <media:description type="plain">CPCA President and CEO, Gary LeRoux, updates attendees on the regulatory scene in Canada.
</media:description>
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      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Jun/view/PCI0624-viewpoint4.webp?t=1718395232" type="image/jpeg" medium="image" fileSize="555155">
        <media:title type="plain">PCI0624-viewpoint4.jpg</media:title>
        <media:description type="plain">PCI Editor Kristin Johansson meets with Wacker Chemical Corp.'s Diane Merzbach (left) and Rachel Ufer (right). Photo courtesy of the AC Show Daily.
</media:description>
      </media:content>
    </item>
    <item>
      <title>Data is the Currency; Sharing is the Deal</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>The Keynote Address at the FOCUS conference addressed the need for data sharing for AI to reach its full potential.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/112357</guid>
      <pubDate>Fri, 10 May 2024 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/112357-data-is-the-currency-sharing-is-the-deal</link>
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    </item>
    <item>
      <title>Navigating the Regulatory Scene in the Coatings Industry</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>PCI’s Chief Editor comments on the increased activity on the regulatory scene and introduces CTT Summit’s panel discussion topic.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/112264</guid>
      <pubDate>Fri, 05 Apr 2024 00:00:00 -0400</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/112264-navigating-the-regulatory-scene-in-the-coatings-industry</link>
      <enclosure url="https://www.pcimag.com/ext/resources/Default_Images/Responsive/Viewpoint-kristin-johansson.webp?t=1738599033" type="image/jpeg" length="76532"/>
    </item>
    <item>
      <title>Kicking Off the Coatings Trade Show Season with Mardi Gras!</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>Catch up on the presentations, technology, awards, and activities at The Waterborne Symposium, which took place in February in New Orleans.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/112185</guid>
      <pubDate>Fri, 08 Mar 2024 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/112185-kicking-off-the-coatings-trade-show-season-with-mardi-gras</link>
      <enclosure url="https://www.pcimag.com/ext/resources/Default_Images/Responsive/Viewpoint-kristin-johansson.webp?t=1738599033" type="image/jpeg" length="76532"/>
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        <media:title type="plain">View point - new</media:title>
        <media:description type="plain">Kristin Johansson, Chief Editor, PCI</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Mar/viewpoint/PCI0324viewpoint1.webp?t=1709911005" type="image/jpeg" medium="image" fileSize="225304">
        <media:title type="plain">PCI0324viewpoint1.jpg</media:title>
        <media:description type="plain">PCI’s Publisher, Tom Fowler, presents the PCI Award for Technical Excellence to Artur Palasz.</media:description>
      </media:content>
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        <media:description type="plain">The Women in Science Networking Event is a great feature on the Waterborne Symposium’s agenda.</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Mar/viewpoint/PCI0324viewpoint3.webp?t=1709911026" type="image/jpeg" medium="image" fileSize="249708">
        <media:title type="plain">PCI0324viewpoint3.jpg</media:title>
        <media:description type="plain">PCI’s editors enjoyed the Knights of Babylon, Knights of Chaos, and Krewe of Muses parades on Canal St.</media:description>
      </media:content>
    </item>
    <item>
      <title>Coatle, and a Call</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>Do you like Wordle? This month’s Editor’s Viewpoint introduces PCI’s new word-guessing game that just launched on our website. Also, read the details about our Coatings Trends & Technologies Summit Call for Speakers.</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/112121</guid>
      <pubDate>Thu, 08 Feb 2024 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/112121-coatle-and-a-call</link>
      <enclosure url="https://www.pcimag.com/ext/resources/Default_Images/Responsive/Viewpoint-kristin-johansson.webp?t=1738599033" type="image/jpeg" length="76532"/>
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        <media:title type="plain">View point - new</media:title>
        <media:description type="plain">Kristin Johansson, Chief Editor, PCI</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Feb/edit/PCI0224Viewpoint_CTT.webp?t=1707426703" type="image/jpeg" medium="image" fileSize="150208">
        <media:title type="plain">Coatings trends &amp; technologies logo</media:title>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2024/Feb/edit/PCI0224Viewpoint_Coatle.webp?t=1707426703" type="image/png" medium="image" fileSize="66268">
        <media:title type="plain">Coatle word game logo</media:title>
      </media:content>
    </item>
    <item>
      <title>New Year, New Offerings</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>PCI has introduced our Lifetime Achievement Award. Learn who qualifies, and how to nominate your industry hero! This exciting addition is only one of the new things PCI has to offer for 2024. </p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/112039</guid>
      <pubDate>Thu, 04 Jan 2024 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/112039-new-year-new-offerings</link>
      <enclosure url="https://www.pcimag.com/ext/resources/Default_Images/Responsive/Viewpoint-kristin-johansson.webp?t=1738599033" type="image/jpeg" length="76532"/>
    </item>
    <item>
      <title>PCI Welcomes New Editorial Advisory Board Members</title>
      <author>kristin@pcimag.com (Kristin Johansson)</author>
      <description>
        <![CDATA[<p>PCI’s editors rely on our Editorial Advisory Board (EAB) for assistance with a variety of projects and articles throughout the year. We are pleased to welcome three new coatings industry professionals to our EAB!</p>]]>
      </description>
      <guid>http://www.pcimag.com/blogs/14/post/111990</guid>
      <pubDate>Wed, 13 Dec 2023 00:00:00 -0500</pubDate>
      <link>https://www.pcimag.com/blogs/14-pci-blog/post/111990-pci-welcomes-new-editorial-advisory-board-members</link>
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        <media:title type="plain">View point - new</media:title>
        <media:description type="plain">Kristin Johansson, Chief Editor, PCI</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2023/dec/viewpoint/PCI1223-Viewpoint-1.webp?t=1702481222" type="image/jpeg" medium="image" fileSize="138410">
        <media:title type="plain">PCI1223-Viewpoint-1.jpg</media:title>
        <media:description type="plain">Eric R. Byer</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2023/dec/viewpoint/PCI1223-Viewpoint-2.webp?t=1702481235" type="image/jpeg" medium="image" fileSize="117463">
        <media:title type="plain">PCI1223-Viewpoint-2.jpg</media:title>
        <media:description type="plain">Artur Palasz, Ph.D.</media:description>
      </media:content>
      <media:content url="https://www.pcimag.com/ext/resources/PCI/2023/dec/viewpoint/PCI1223-Viewpoint-3.webp?t=1702481247" type="image/jpeg" medium="image" fileSize="995521">
        <media:title type="plain">PCI1223-Viewpoint-3.jpg</media:title>
        <media:description type="plain">Victoria Scarborough, Ph.D.</media:description>
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