Color abounds in today’s marketplace. Modern automobiles are a veritable palette on which the spectral rainbow is displayed in full glory. Color is applied to every conceivable substrate including metal, upholstery, carpet and plastic; extending even to the subtle hues captured in glass windows.
Color is one of the first attributes to which a person’s attention is drawn and it usually precedes shape and form. Color has aesthetic appeal and can enhance car styling. It can also invoke specific emotions that car buyers relate to. Most importantly, color can form a brand’s identity more profoundly than any other design characteristic.