Commitment to Sustainability Strengthens Innovation
WESEL, Germany, – The current Industry Innovation Index study carried out by the Forsa institute on behalf of the specialty chemicals group ALTANA proves that there is a correlation between sustainability and innovative strength in German industry. According to the study, companies with a sustainable commitment to economic, social and environmental aspects have above-average innovative strength.
Fifty-seven percent of the managers surveyed considered sustainability to be very important for a company’s innovative power. Among entry-level professionals, it was even higher at 62%.