Xfast® Easy Color from BASF is the first-ever solid color pigment preparation range for point-of-sale (POS) for the professional and do-it-yourself (DIY) market. The dry stir-in pigment preparation has been developed for a wide array of applications, including exterior and interior architectural paints, artist paints, wood glazes and coatings, plaster and concrete coatings, and more.
“This offers numerous benefits to the POS market and its users,” said Ulf Moebius, Marketing Manager, Preparations Europe, BASF. “The Xfast Easy Color product line is capable of providing intense colors for a variety of uses in an easy and convenient way, plus the range of shades it offers can be expanded based on specific demands.”