To prevail it is essential to focus on the right raw materials! One of the most innovative options is the use of “smart” materials. Smart pigmentation is pigmentation that is capable of responding to changes in its environment or that may also exhibit an unexpected functionality.
One of the most striking challenges of this century is a reduction in energy consumption. For example, Japan’s electrical energy crisis in 2007 was the result of excessive use of air conditioning. If we were able to reduce the heat build-up effect, the energy consumption would have been much lower.