Axalta Coating Systems Releases 2013 Color Popularity Report
PHILADELPHIA – Axalta Coating Systems, a global manufacturer of automotive coatings, has published its annual automotive color popularity report for 2013. The report, produced since 1953, is the most comprehensive in the industry as regional automotive market color preferences are continuously tracked. This year’s report includes “Say it with Color!” Axalta’s forecast of four color megatrends for automotive designers around the world.
“Our customers count on our data every year to drive market decisions,” explained David Fischer, Vice President of Axalta’s global OEM business. “Our global team of color specialists relies on our advanced forecasting to formulate the next generation of coating colors. The result is an ever-evolving color palette for automotive designers. As the industry continues to evolve and strives to innovate for customers worldwide, Axalta is committed to partnering with our customers to provide the best possible coatings available.”