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LEVERKUSEN, Germany – The Inorganic Pigments business unit of LANXESS was recently honored once again in Brazil as the best supplier of iron oxide color pigments by the trade journal Paint & Pintura.
LANXESS also won first prize in the category “Best Advertising 2010.” Garnering first-time honors for the company was the advertising campaign “Sustainability – a matter of principle” by LANXESS Inorganic Pigments. In this series of ads, the business unit showcases the 12 principles used in implementing a production process for iron oxide color pigments that protects the environment, conserves raw materials and resources, and is both safe and energy efficient.
LANXESS also won first prize in the category “Best Advertising 2010.” Garnering first-time honors for the company was the advertising campaign “Sustainability – a matter of principle” by LANXESS Inorganic Pigments. In this series of ads, the business unit showcases the 12 principles used in implementing a production process for iron oxide color pigments that protects the environment, conserves raw materials and resources, and is both safe and energy efficient.
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