BASF Analyzes Color Trends in European Automotive Sector
MUENSTER, Germany - The new “BASF European Color Report For Automotive OEM Coatings” from BASF's Coatings division provides detailed insights into the colors sported by the cars on Europe's roads. It also highlights end customers' growing need for individuality expressed by special effects and a variety of colors.
White is still the most popular car color in Europe, with a share of 29%, followed by black with 19% and gray with 18%. Nearly 80% of the automotive colors in 2016 belong to the achromatic color range. Among the chromatic colors, blue continues to be the most popular color, with 10%, followed by red and brown. When the vehicle segments are compared, small cars are often finished in white or chromatic colors, while for SUVs, gray is the predominant color.