With the current tight supply and cost run-ups of TiO2, paint companies are looking into options to minimize the effect of the cost increases and reformulate for more efficient utilization of TiO2. This article presents two technologies from Dow Coating Materials that address this issue. ROPAQUE™ opaque polymer is a scattering pigment that partially replaces TiO2, while EVOQUE™ pre-composite polymer directly improves the wet and dry hiding efficiency of TiO2. These technologies can be used individually or in combination to formulate at lower TiO2 levels, and can contribute to overall better paint film properties.