Reichhold Inc. announced the creation of a team of business development representatives focusing on new product introductions in the coatings industry. The team is organized by product type and includes four longtime coatings-technology veterans: Jeff Danneman and Carol Williams - alkyds and oils; Rick Caldwell - urethanes and acrylics; and Tim Takas - powders and specialties. Reichhold is a major supplier of coatings resins.

Rodney Biddle, vice president for North American Coatings, said the business development representatives will spend approximately half of their time in the field, working directly with customers and personally facilitating new product introductions.