Reichhold Announces Creation of Coatings ‘Business Development' Team
Rodney Biddle, vice president for North American Coatings, said the Business Development representatives would spend approximately half of their time in the field, working directly with customers and personally facilitating new-product introductions.
"Reichhold's technical organization has developed a large number of differentiated products over the years," Biddle said. "However, the introduction of these products in the marketplace has not equaled the success we've met within the lab. We believe a critical technical interface has been missing in the past, and have moved to address this need."