One of the most challenging aspects when it comes to starting and running a business is how to earn customers' trust and keep it.

The chemical industry is essential to sustainable development, and green chemistry is its path forward. Human health and well-being is a prime example of the impact green chemistry innovations can have.

Business is besieged with metrics. Return on Investment (ROI), website visits, website return visits, shopping cart abandonment rates and average customer spend are all important and well-used metrics to evaluate the success of a business.

With ever-changing regulations and environmental requirements comes a continuous need for advanced water-borne (WB), low VOC or VOC-free coating formulations that deliver similar qualities as solvent-borne (SB) systems.

Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin.

Redoing an entire home, or even a single room, can be a cathartic fresh start. Adding a fresh coat of paint can breathe new life into a space. Though what might be hiding under that paint, within those walls, should not be dismissed.

In a recent article by Kristin Johansson in Paint & Coatings Industry magazine, she reviewed the market drivers in the coatings industry and commented that sustainability is now less overt and more embedded within companies. Undoubtedly this is true, however you may feel there is a 'but' coming up!

Over the last 60 years, nanotechnology has become one of the leading factors in the marriage between science and engineering.

Surface appearance can change your perception of color. Think of a glossy magazine. If the light is shining directly on the page, you may need to tilt the magazine and change the reflection angle to clearly see the colors.