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Business is besieged with metrics. Return on Investment (ROI), website visits, website return visits, shopping cart abandonment rates and average customer spend are all important and well-used metrics to evaluate the success of a business.
With ever-changing regulations and environmental requirements comes a continuous need for advanced water-borne (WB), low VOC or VOC-free coating formulations that deliver similar qualities as solvent-borne (SB) systems.
Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin.
Sustainability has become a critical aspect of the coating resins industry. Market players have been developing their products taking environmental factors into consideration.
Redoing an entire home, or even a single room, can be a cathartic fresh start. Adding a fresh coat of paint can breathe new life into a space. Though what might be hiding under that paint, within those walls, should not be dismissed.
In a recent article by Kristin Johansson in Paint & Coatings Industry magazine, she reviewed the market drivers in the coatings industry and commented that sustainability is now less overt and more embedded within companies. Undoubtedly this is true, however you may feel there is a 'but' coming up!
Surface appearance can change your perception of color. Think of a glossy magazine. If the light is shining directly on the page, you may need to tilt the magazine and change the reflection angle to clearly see the colors.
The concept of color affecting mood is nothing new. Ancient Egyptians and Chinese practiced chromotherapy, using colors to heal various maladies. Today's color theory, color psychology and color therapy are our modern equivalents.
Regardless of the nature of your business, being seen on the Internet is a highly recommended way to getting more calls from paying customers. This includes customers who are not looking for you specifically, yet they need your services. People who would usually go to your competitors would now be calling your painting company instead!
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