Painting & Coating Industry (PCI) logo Powder coating summit logo
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • MATERIALS
  • TECHNOLOGIES
  • RESOURCES
  • EVENTS
  • DIRECTORIES
  • EMAGAZINE
  • CONTACT
  • SIGN UP!
cart
facebook twitter linkedin youtube
  • NEWS
  • Latest News
  • Market Trends & Reports
  • Finishing News
  • Price Alerts
  • Subscribe to eNewsletters
  • Global Top 10/ PCI 25
  • Weekly Featured Article
  • COATLE Word Game
  • PRODUCTS
  • Product News
  • Must See Products and Services
  • MATERIALS
  • Additives
  • Resins/Polymers
  • Pigments
  • Equipment
  • Distributors
  • TECHNOLOGIES
  • Adhesives
  • Architectural Coatings
  • Finishing Articles
  • Finishing Technologies
  • Finishing Equipment
  • Industrial Coatings
  • Nanotechnology
  • Powder Coatings
  • Solventborne
  • Special Purpose Coatings
  • Sustainability
  • UV Coatings
  • Waterborne
  • RESOURCES
  • Columns
  • Blogs
  • Coatings Supplier Handbook
  • Podcasts and Videos
  • PCI Store
  • Classifieds
  • eBooks
  • Sponsor Insights
  • White Papers
  • COATLE Word Game
  • Columns
  • Did you know?
  • Distribution Dive
  • Formulating With Mike
  • Innovation Insights
  • Powder Coating Perspectives
  • TiO2 Insider
  • Blogs
  • Editor's Viewpoint
  • Industry Insights
  • Podcasts and Videos
  • COAT-IT! Podcast
  • Videos/PCI TV
  • EVENTS
  • Coatings Trends & Technologies Summit
  • Paint and Coatings Academy
  • Webinars
  • Calendar of Events
  • Lifetime Achievement Award
  • DIRECTORIES
  • Buyer's Guide
  • Equipment Directory
  • Materials Directory
  • EMAGAZINE
  • Current Issue
  • eMagazine Archive
  • China Issue Archive
  • Editorial Advisory Board
  • CONTACT
  • Contact Us
  • Advertise
  • Subscribe to eMagazine
  • Subscribe to eNewsletters
Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to eNewsletters
  • SIGN UP!

Leveraging Color Design for Increased Business Profitability

By Max Chekalov
industry insights chekalov
September 18, 2019

The primary intent of designers, regardless of industry, is to leverage color, shape and creativity to create designs capable of stirring emotion and influencing user behavior. As such, design work is extremely valuable in the business market. Clever, intentional design is a sound ally in the quest for increasing conversions and profitability.

In this article, we will discuss the impact of color on human psychology and how it can influence actions such as product assessment, purchase decisions, and brand recognition. All of the stats used below were compiled by Design Advisor.

 

The Importance of Color in Influencing Customer Behavior

Statistics indicate that general product assessment is carried out in just 90 seconds; clearly, the window of opportunity to leave an impression is a narrow one. Depending on the category of buyer, between 62% and 90% of their product assessment is directly color-related. Other factors matter, of course, but as you may know, first impressions are fundamental to how we perceive the world around us. This leads us to the next statistic, which points out that color impression has a 60% chance of encouraging customers to accept or reject a product.

Apart from functionality and shape design, 84.7% of consumers state that color is the main reason for buying a specific product. A business is in danger to losing as much as two-thirds of its shoppers if it does not offer products in their preferred color. Determining the colors that appeal best to a certain market represents a difficult, continuous process of customer behavior.

However, color analysis doesn’t only come into play when determining whether there’s a market for a product in a particular shade. Color also plays a critical role in achieving overall brand recognition. Would you perceive Apple the same, if their famous apple logo was blue, rather than their specific shade of white? Studies indicate that 80% of brand recognition is based on color alone.

 

Analyzing the Link Between Color and Customer Behavior

For years, marketing analysts have tried to verify color-related theories in an attempt to figure out smarter methods of boosting conversions through color. Analysts have found links between shopper categories and their preferred colors. Impulsive buyers, who gravitate toward clearance sales, fast food establishments, and outlet malls, seem to prefer shades like royal blue, black and red-orange. Budget shoppers, on the other hand, are more keen on navy-blue and teal. Lastly, traditional buyers tend to prefer pink, sky-blue and rose.

Gender also seems to play a role in how color influences shopping decisions. Women enjoy soft colors more and tend to be more receptive to tints. Men, on the other hand, are more receptive to bolder colors, such as green, blue and black.

 

The Impact of Color on Website Conversions

Color also plays an important role in driving website conversions. Poor overall design, uninspired color choices and sub-par website navigability are factors that negatively affect conversion rates. 93% of users believe that website visuals have the strongest influence on online purchasing decisions. If the color coding isn’t to their liking, 52% of users won’t return to the website in question.

Figuring out the right approach to website color-coding is no easy task. Color trends often change so designers must regularly analyze color usage in their respective industries, to figure out what works best. At this time it’s been shown in practice that red, orange and green, represent the best colors for encouraging conversions, especially when deployed in call-to-action button design. However, simply making the right CTA button color choice isn’t enough. These colors are only effective if they stand out against the background and other elements on the page.

 

Final Thoughts

Based on everything that has been outlined so far, the main takeaway is to actively take color into account when designing your products, brand logo or website. Taking the time to understand color theory is a crucial first step toward making the most of any design. It has been proven that certain colors encourage boldness and excitement, whereas others inspire trust, tranquility, and productivity. Lastly, the right choice today may not be the right choice in ten years. For guaranteed success, your brand’s colors have to evolve and keep up with the latest design trends.

KEYWORDS: Color Trends colors

Share This Story

Max Chekalov, Co-Founder of designadvisor.net, Lviv, Ukraine
You must login or register in order to post a comment.

Report Abusive Comment

Blog Topics

Editor's Viewpoint

Journey to Sustainability

Industry Insights

Recent Comments

The spotlight on Chiikawa Puzzle chemical distributors...

Great

Speeded

Escape Road 2

Strategic maintenance recoating

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Subscription Customer Service

The Coatings Minute: CTT 2025  -  One Summit, Three Audiences, Real Impact

The Coatings Minute: CTT 2025 - One Summit, Three Audiences, Real Impact

The Coatings Minute: Strategy, Innovation and Leadership in PCI’s July eBook

The Coatings Minute: Strategy, Innovation and Leadership in PCI’s July eBook

The Coatings Minute: See Who’s Leading the Coatings Industry in 2025

The Coatings Minute: See Who’s Leading the Coatings Industry in 2025

The Coatings Minute: Your Guide to the 2025 Coatings Supplier Handbook

The Coatings Minute: Your Guide to the 2025 Coatings Supplier Handbook

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Modern arapartment complex painted in bright colors.
    Sponsored byEPS - Engineered Polymer Solutions

    Architectural Polymers Leading the Way in Coatings Innovation

  • paint sprayer in a workshop
    Sponsored byallnex

    Enabling Performance and Compliance: allnex Introduces a New Line of VOC Exempt Solvent-Borne Resins

Popular Stories

BCF Logo

EU Court Delivers Crucial TiO<sub>2</sub> Decision

The arch of the Humber River Walk Bridge in Toronto, Ontario

Zinc-Rich Primers

1-InnovationInsights.png

Can Paint Films Disrupt Traditional Coatings?



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 3, 2025

Coatings Trends & Technologies Summit

The Coatings Trends & Technologies (CTT) Summit is an annual conference for both liquid and powder coatings formulators and manufacturers to discuss innovations in coatings technology. This event combines high-quality technical presentations, a resource-rich exhibit hall, and dedicated networking opportunities to connect scientific minds, foster innovation, and cultivate game-changing new ideas!

September 4, 2025

Real-World Successes in AI-Enabled Coatings Innovation

Artificial intelligence is unlocking entirely new opportunities and business models for enterprise R&D organizations.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

CTT Summit Short Courses (Live 9/3/25)

Coatings Trends & Technologies Summit is expanding its offerings with four short courses. These short courses will offer an extensive day of interactive learning.

See More Products
pci voices from the top ebook

PCI CASE EBOOK
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to eNewsletters
  • SIGN UP!