Elementis and NXTLEVVEL Biochem have formed a commercial agreement that will enable them to develop, manufacture and sell a portfolio of bio-based products. Luc van Ravenstein from Elementis and Mathieu Flamini from GFBiochemicals discuss their new partnership and the products they plan to launch in the near future.

For the first time ever, The GLIDDEN® paint brand by PPG has announced an Accent Color of the Year for 2021, rather than a Color of the Year. Similarly, PPG didn’t choose one Color of the Year, but a Palette of the Year instead. Learn from PPG’s Senior Color Marketing Manager, Amy Donato, what went into selecting these colors during this unprecedented year.

George Pilcher, Vice President of The ChemQuest Group, reviews some of the key points from his Keynote Address at CTT Virtual Week. Topics include where the global coatings industry stood pre-Covid, which segments of our industry were hit hardest and which have done well, how the price of oil has affected the industry, and how companies should be planning for the future. To listen to George’s full keynote address, click here.

Jaime Irick, PPG’s Vice President, Architectural Coatings, United States and Canada, discusses leadership, the trends he’s seeing play out in the market, the affect COVID-19 has had on our industry, and his passion for diversity and inclusion.

Our final episode on digital transformation addresses predictive chemistry, a major advantage that digitalization can bring to a company. Predictive chemistry translates to more than just a reduced number of experiments in the lab. It also results in better worker safety, a shorter product development cycle, increased competitiveness in the market, and the ability to attract more engaged and talented employees.

This episode discusses strategic innovation on the road to digital transformation, including things that may slow companies down during this process, enablers that can help them move along faster, and ways companies can digitally innovate in areas like the laboratory, production and customer service.

In this first podcast in a 3-part series on digital transformation, PCI talks to Zack Woods of Alchemy Cloud about the basics of what it means to "go digital".