Hadi Awada, Senior Vice President, Global Mobility Coatings, Axalta, discusses its recent rebranding, mobility trends, how coatings need to be different for the new elements of the transportation industry, and how the coatings industry is evolving as we look towards the future of mobility.

PPG’s Melissa Dunn, Executive Director of the PPG Foundation and Corporate Global Social Responsibility, and Marvin Mendoza, Global Head of Diversity, Equity and Inclusion, discuss the company’s recent commitment to invest $20 million by 2025 to address systemic racism and advance racial equity in the U.S. by funding educational pathways for Black communities and people of color.

Elementis and NXTLEVVEL Biochem have formed a commercial agreement that will enable them to develop, manufacture and sell a portfolio of bio-based products. Luc van Ravenstein from Elementis and Mathieu Flamini from GFBiochemicals discuss their new partnership and the products they plan to launch in the near future.

For the first time ever, The GLIDDEN® paint brand by PPG has announced an Accent Color of the Year for 2021, rather than a Color of the Year. Similarly, PPG didn’t choose one Color of the Year, but a Palette of the Year instead. Learn from PPG’s Senior Color Marketing Manager, Amy Donato, what went into selecting these colors during this unprecedented year.

George Pilcher, Vice President of The ChemQuest Group, reviews some of the key points from his Keynote Address at CTT Virtual Week. Topics include where the global coatings industry stood pre-Covid, which segments of our industry were hit hardest and which have done well, how the price of oil has affected the industry, and how companies should be planning for the future. To listen to George’s full keynote address, click here.

Jaime Irick, PPG’s Vice President, Architectural Coatings, United States and Canada, discusses leadership, the trends he’s seeing play out in the market, the affect COVID-19 has had on our industry, and his passion for diversity and inclusion.

Our final episode on digital transformation addresses predictive chemistry, a major advantage that digitalization can bring to a company. Predictive chemistry translates to more than just a reduced number of experiments in the lab. It also results in better worker safety, a shorter product development cycle, increased competitiveness in the market, and the ability to attract more engaged and talented employees.